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Create Your Marketing Machine for Consistent Lead Generation

Create Your Marketing Machine for Consistent Lead Generation. Why You Don’t Have Higher Profits…. Reactive approach vs. proactive plan. Three Step Marketing Machine. Step 1 – Set Target. How much money do you want to make? Six Figures = $8333/month = Avg of $1923/week

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Create Your Marketing Machine for Consistent Lead Generation

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  1. Create Your Marketing Machine for Consistent Lead Generation

  2. Why You Don’t Have Higher Profits…

  3. Reactive approach vs. proactive plan

  4. Three Step Marketing Machine

  5. Step 1 – Set Target How much money do you want to make? Six Figures = $8333/month = Avg of $1923/week Half Million = $41,666/mo= Avg of $9,615/week Seven Figures = $83,333/mo= $1603/week

  6. Step 1 – Map It Out

  7. Step 2 – Calendar It!

  8. Step 2 – Calendar It!

  9. Step 2 – Calendar It!

  10. Step 3 – Create MarketingMachine

  11. The Key to your Marketing Machine is… Consistency • Messaging • Brand • Engagement

  12. Two Parts to a Marketing Machine • On-going • Consistent, regular activity to Build List • Focus on on-going sales • Requires maintenance of plan • Quarterly testing & tracking • Launch Specific Offers • For revenue boosts • Specific, targeted drip sequence • Requires lots of planning • Immediate testing & tracking Buy my stuff today

  13. Authority Positioners • Host “Show” • Google + hangout • Audio Interview • Video Interview • Twitter #chat • Blog • Minimum 3 days a week • Publish Magazine • Digital • iTunes Magazine • Associations • Create your own • Be a Leader Someone Else’s • Host Industry Conferences • Media Mentions • Publish Book • Amazon • iTunes • 3rd party Publisher

  14. Attraction Marketing • Free or low cost items • Educational in nature • Showcase your expertise with low risk • Teasers that make prospect want more • Builds rapport and trust • Typically Includes: • Written articles • Quotes • Manifestos or Free Reports • Free Trainings

  15. Direct Marketing • Strong Calls to Action • Focus on getting sales or moving to next step • Works better if prospect is “warmed up” • Typically Includes: • Facebook Ads • PPC ads • Promotional Emails • Webinars or teleseminars with sales offer • Testimonials and Case Studies

  16. Consistent MarketingMachine • Monthly or Quarterly • Webinar or Teleclass • Direct Mail • Print Newsletter • Live Speaking (2 – 3 times) • Local Workshops • Networking • PR • JV or Affiliate Programs • Daily • Social Media! • Ads • Weekly • Video or Podcast (Cross Post to Social Media) • Blog (Cross Post to Social Media) • Ezine (Push to Blog/Video) • Article Marketing • Interviews • Email Offers

  17. Predictable Income Plan • Decide what offerings • Map out year in calendar • Develop on-going marketing plan • Break down into Daily, Weekly or Monthly • Delegate routine activities

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