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B2C and B2B Marketing Automation are the techniques of automating repeatable tasks that help you to focus your time on trying and testing different marketing strategies for your business.tttttt<br>
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Difference Between B2B and B2C Marketing Automation B2B companies are those who are seeking other businesses as their clients B2C companies find customers as their ultimate audience. As the marketing strategies and business models. if both the companies differ from each other, so do their marketing automation processes.
Similarity and Differences Between B2B and B2C Marketing Automation • Similarities : • Build brand value: Both companies aim to build their brand value by engaging clients and subscribers with relevant messages and content. • Key metrics: They both aim to get the key metrics. i.e., data analytics to know what is catching the user’s attention. • Efficiency and revenues: Both strive towards gaining the ability and enhancing their revenues. • Differences : • Focus: B2B companies create campaigns that are usually related to the mass audience, whereas the B2C marketing automation stresses out on creating personalized and relevant messages to reach their target audience. • Value: B2C marketing automation focuses on enriching the awareness and knowledge of mass audiences and aims at nurturing a lead through sales funnel, whereas B2B marketing automation focuses on the individual customer journey.
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Both the platforms are continuously devising their strategies to adapt to different goals. They both have been shifting their focuses. For example- Focus of B2B companies is now on multichannel engagement, whereas B2C companies are turning to nurture leads.
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