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Old people tag

STUFF YOU SHOULD KNOW ABOUT NEWSPAPERS. Old people tag. For starters …. NEWSPAPERS ARE A MASS MEDIUM. Australians buy 20 million newspapers every week. Source: ABC. More people read a newspaper every week than use the internet every month.

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Old people tag

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  1. STUFF YOU SHOULD KNOW ABOUT NEWSPAPERS Old people tag

  2. For starters …

  3. NEWSPAPERS ARE A MASSMEDIUM

  4. Australians buy 20 million newspapers every week Source: ABC

  5. More people read a newspaper every week than use the internet every month Source: Roy Morgan Single Source. People 14+, read any Newspaper incl. communities in last 7 days/ accessed the Internet at least monthly, July 09 – June 10

  6. We’re talking mass? So how do newspapers stack up against the world’s biggest viral campaigns?

  7. 70 million

  8. 22 million

  9. 12 million

  10. 9 million

  11. 7 million

  12. 4.3 million

  13. 4.1 million

  14. 750,000

  15. Source: Roy Morgan Single Source. People 14+, total average issue readership of national and metropolitan daily (mon-fri) newspapers, Jul 2009 – Jun 2010.

  16. That’s EVERY Tuesday. Week in week out. Tuesday is just your average day for newspapers too. And that’s just Australian ‘views’ (not a global audience)! Source: Roy Morgan Single Source. People 14+, total average issue readership of national and metropolitan daily (mon-fri) newspapers, Jul 2009 – Jun 2010.

  17. The MasterChef final was watched by 5.2mpeople Sunday metro newspapers dish up 7.2mreaders every week! Source: OzTAM ratings average reported by SMH/Mumbrella including regional viewers. On average, 7.2 million people read Sunday metropolitan newspapers every week (Roy Morgan Research, July 2009 – June 2010. All people 14+. Net readership).

  18. YOUNG PEOPLE READ NEWSPAPERS

  19. Australian newspapers reach more 14-24 year olds every week than commercial TV does Readership Source: Roy Morgan Single Source 12 months ending December 2009, 5 cap cities, People 14-24 TV Source: : OzTAM Weeks 1-52 2009, 5 cap cities, People 14-24

  20. Readership Source: Roy Morgan Single Source People 14-29, read any newspaper incl. communities in last 7 days/visited Facebook in last 7 days, July 09-June10

  21. More thantwiceas many 16-24s read a newspaper every week than download music every 4 weeks Source: Roy Morgan SingleSource. Read any newspaper incl. communities in last 7 days (78%)/ Downloaded music in the last 4 wks (35%). Jan-Dec 2009

  22. Click to view video in YouTube: http://www.youtube.com/watch?v=vvD9WBqwDZM

  23. NEWSPAPERS ARE MULTI-PLATFORM BRANDS

  24. Printed newspapers provide a m i n d e x p a n d i n g read Newspaper websites scratch the news itch

  25. Printed newspapers provide a m i n d e x p a n d i n g read Newspaper websites scratch the news itch

  26. Red Dust Storm hit Sydney Complementary reader experience Scratched the news itch reader photos and reports as the event unfolded A mind expanding read made sense of why and howit had happened

  27. Rudd/Gillard leadership spill Complementary reader experience Scratched the news itch Actions and reactions (including Julia’s parents) A mind expanding read ‘Anatomy of a rebellion’ How it happened

  28. Newspaper apps Source: TBA – awaiting final News Ltd numbers

  29. WHAT MAKES NEWSPAPERS UNIQUE

  30. Australians consider newspapers the most ABSORBING DYNAMIC REPUTABLE of any main media

  31. A unique vehicle for advertisers to leverage the news

  32. And numerous ways to connect powerfully with consumers

  33. Strategic roles for newspapers “Gives me a good feeling about Abbott’s Village Bakery” Average newspaper ad Abbott’s Village Bakery newspaper ad

  34. Strategic roles for newspapers “Encourages me to think differently about Woolworths Home Brand” Average newspaper ad Woolworths Home Brand newspaper ad

  35. Strategic roles for newspapers “Gives me more information about red meat” Average newspaper ad Red Meat newspaper ad

  36. Strategic roles for newspapers “Gives me a reason to buy, use or find out more about Target’s Fathers Day sale” Average newspaper ad Target Fathers Day Sale newspaper ad

  37. Strategic roles for newspapers “Raises an important issue (STIs)” Average newspaper ad NSW Health newspaper ad

  38. Strategic roles for newspapers “Reminds me of the TV advertising for McDonalds Grand Angus Burger” Average newspaper ad McDonalds Grand Angus Burger newspaper ad

  39. YOUR ONE STOP SHOP FOR EVERYTHING ABOUT NEWSPAPERS

  40. www.thenewspaperworks.com.au Over 900 ads Search by category High res downloads Updated weekly • Monthly newsletter • E-alerts • Breaking campaigns • RSS feeds Over 120 Aus & OS case studies Circ, readership, ad revenue in one place Inspiring use of newspapers Find a newspaper quickly!

  41. A MASS MEDIUM READ BY ALL AGES MULTI-PLATFORM STRATEGICALLY VERSATILE WWW.THENEWSPAPERWORKS.COM.AU

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