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New Technology, (Same) Old People. Dave Simpson easynet group plc dave.simpson@uk.easynet.net. Easynet. Broadband Access. Easynet offer a unique access portfolio as the market leader in alternative copper local loop infrastructure in the UK Unique product portfolio
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New Technology, (Same) Old People Dave Simpson easynet group plc dave.simpson@uk.easynet.net
Broadband Access Easynet offer a unique access portfolio as the market leader in alternative copper local loop infrastructure in the UK • Unique product portfolio • 4Mb SDSL, 4Mb and 8Mb ADSL • SureStream™ - Up to half the cost of a standard Leased Line • Leased Lines – For mission critical applications • Exchange Enable – Public Sector bodies can aggregate together to unbundle exchanges through the OGC network unbundling exchanges before BT • Service Level Guarantees • Control over Quality of Service • Very low contention ratios, Including 1:1 ratios • Service not degraded by volume consumer services
Broadband Access Market leader in Local Loop Unbundling (LLU) • 127 exchanges live or in build mode, at end of August 2003 • 90% of all unbundled lines in UK, at end of December 2002 • Up to 150 exchanges live by end of 2003 • Unique Product portfolio • High speed asymmetric (4Mbps & 8Mbps) DSL and symmetrical (0.5, 1, 2Mbps) DSL services available • Superior contention ratios & Service Level Guarantees
Technology Coming Down Your Street • The approach of technology over time • Police Box • Telephone Box • Phone in hallway • Multiple fixed phones • Wireless handsets • Mobile phones in pockets
Great Plans Of Yesteryear • London Roads • 1926 roundabouts introduced • 1930 Speed limits abolished (death toll increased!) • 1934 Proposal for 4 lane motorway through middle of Soho and mechanical turntables on every cul-de-sac • Driver (!) was high speed at all costs. • Pedestrians, like dogs, can be educated. • Victorian Drainage • 1858 Victorians built miles of sewers, pumping stations, reservoirs and the Embankment • Dumped at sea until 1998 • Deaths from Cholera reduced 20,000 pa to 1 pa in one year • Good plan, well implemented, but expensive (and not competitive) • Model more like car manufacturers than traditional utilities ?
Internet Wired households
Too far gone and out … • Balance between social and economic policy • Schemes need to support competitive infrastructures • Too soon to claim mkt failures • Aggregate local demand
Always On Sometimes • The Broadband Promise • Always on • Whizzier • The Broadband Reality • On when want it (if you don’t switch your computer off) • Whizzy (if you don’t go to a busy site) • Still great though ! • Will always be a bottleneck somewhere • Weakest link moved away from customer access
Everyone loves to beep • Personal Technology • Analogue Watches • Digital Watches • (who cares) • Mobile phones • Ring tones • SMS • Internet / email • Picture Messenging • Polyphonic ring tones • Sexy Technology
Life In The Living Room • Lean forward / Lean backward • Rock backwards and forwards ? • Time division viewing – new PC or phone fight • Windows XP Media Center / Lifestyle PCs
Why Will The Network Notwork ? • Notworks • Things complicated • Mass market don’t care for technology • When goes wrong they don’t know what to do and PANIC • Incoming email fails: • Email client • User Name / Pwd problem • PC problem (other software (eg AV) or operating system) • PC hardware problem • Local network problem • Firewall problem • Physical ISP connection problem • Domain server / transparent proxy problem • Problem with the remote POP server • Something else • Who you gonna call ?
Radio and Television • The Internet is all about music, pictures and movies • Internet Wireless / DAB • Internet Television • Tivo / Sky+ • Internet EPGs • Consumer perceptions • How to regulate ? • Telecoms • Broadcasting • Difference ?
Internet Subsumers • Internet Revolution (Bard and Soderqvist) • Spoken word • Written word • Printed word • ICT • Natural ways of communicating: • Speaking • Writing • Telephone • Email • Instant Messenger • Chat • Video conferencing • Internet is always everywhere – panic when breaks !
The Monologue Now A Dialogue • Early Internet (nerd to nerd) • Swapping research files • Email • Newsgroups • IRC • Somewhere along the way (customers) • Internet about web pages • Brochure ware • Shopping • Communicating (people to people) • Building on real world relationships
Social Sites Blogs Wikis (www.wikipedia.com) Friendster Friend Reunited Ebay Dating Sites Hobby/Interest Sites Fan Sites Socialising in Cyberspace (Cyberlising?)
Connected Pipes, Fat People • Fat pipe, fat arse • ‘Square Eyes’ • Cyber-slobbing • Enhances life (social broadband) • Finding things to do • Planning days out • Supplement to real life not replacement • Creative uses for Technology • Beyond ‘neat technology’ • Generation of next-steppers • Never known a world without it • http://www.theworkfoundation.com/research/isociety/fatpipes_main.jsp
Wow moments Source: fat pipes
Wow moments Source: fat pipes
The Darkside • Pernicious virulent viruses • Melissa, lovebug, nimba, code red, sobig, slammer, msblaster • Trojans / Spyware / general hackery • Spamerama • Denial of Service attacks • Chat Room grooming • Undesirable content • Content outside UK jurisdiction • Fraud (phishing / credit cards) • jargonization!
Dealing with the Darkside • Technology solutions • Technology getting better, but so are the bad things • Always playing catch up (reactive) • Technology on ISP side • Technology on customer side • Education • Behaviour change (avoid bad stuff – don’t go there) • Needs understanding of dangers • Scary for parents of kids who understand technology better • Fundamental issues • Bad stuff will happen (human nature) • Basic human freedoms • Role of government / ISP / parent as protector • For adults • For kids
Net Strategies • Strategies for teachers/parents for dealing with Children’s net cultures (Dunkels, Umea university, Sweden) • Technology • Instruction manual for telephone • Understand how to use technology not technology itself • Net Cultures • Orientation and immersion. • Experience the bad stuff that can happen • Laws • Real laws still apply on the net. • Different applications • Role for Parents and schools • Searching • Distinguishing good information from bad on the Internet • Learn to question content (not all is what it seems) • http://www.kulturer.net/english/strategy/
Summary • The Internet has arrived in anger at people’s homes • Still not mass market, but soon will be • Competition can deliver to most places. Intervene only where failure. • Internet being integrated in to everyday life • It’s there and people using it • Information harvesting • Communication between people • There’s a darkside • Unlikely to go away • Technology solutions and Education approaches • Get on with the good stuff !
New Technology, (Same) Old People Dave Simpson easynet group plc dave.simpson@uk.easynet.net