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Travel Montana

Travel Montana. TAC Meeting. June 2, 2003. Warm Season Television. Travel Montana, Department of Commerce. 2003. Summer Database E-mail. Travel Montana, Department of Commerce. 2003. Montana Kids! Promotion. Travel Montana, Department of Commerce. 2003. Montana Kids! Promotion.

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Travel Montana

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  1. Travel Montana TAC Meeting June 2, 2003

  2. Warm Season Television Travel Montana, Department of Commerce 2003

  3. Summer Database E-mail Travel Montana, Department of Commerce 2003

  4. Montana Kids! Promotion Travel Montana, Department of Commerce 2003

  5. Montana Kids! Promotion  Trip Giveaway  Partnering with Disney Online  One trip for 4 to Western Montana  Online Campaign  Disney.com & Family.com  Exclusive placement and sponsorship positions on both. Travel Montana, Department of Commerce 2003

  6. Results of Campaign  Disney.com (March 15 – May 26)* Impressions Click-throughsCTR 2,993,651 82,667 2.76%  Family.com (March 15- May 26)* Impressions Click-throughsCTR 163,451 2,493 1.53% *Both schedules run through June 15 Travel Montana, Department of Commerce 2003

  7. Results of Campaign Totals Impressions Click-throughs CTR CPC 3,157,102 85,160 2.70% $ .69 Travel Montana, Department of Commerce 2003

  8. Results of Campaign User Sessions % Change 20022003* 433,520 519,856 20% * 2003 is through May 26 only Travel Montana, Department of Commerce 2003

  9. Warm Season Banner Ads Travel Montana, Department of Commerce 2003

  10. Summary of Banner Ad Performance by Market Segment Segment Total Click CTR CPC Impressions Throughs % $ Search Engines 3,539,769 84,750 1.28 .91 Portals 2,647,593 18,456 .66 3.65 Traditional 3,253,132 9,947 .31 6.88 Email 50,000 1,607 3.21 5.60 TOTAL 9,490,494 114,760 .78 1.93 Travel Montana, Department of Commerce 2003

  11. Inquiry Reports Travel Montana, Department of Commerce 2003

  12. Winter Campaigns Inquiry Report August 1-May 31, 2002 & 2003* Campaign 2002 2003 % Change Downhill Ski 20,390 19,896 -2% Snowmobile 6,704 18,516 176% GRAND TOTAL27,094 38,412 42% *2003 tracking is through May 26 only Travel Montana, Department of Commerce 2003

  13. Warm Season Inquiry Report January 1-May 31, 2002 & 2003* Campaign 2002 2003 % Change Warm Season: Magazine 31,336 47,043 50% Television 21,155 34,019 61% Misc. WS 5,751 6,253 9% TOTAL 58,242 90,741 56% MT/WY/SD 13,820 21,321 54% General Inquiries 23,386 16,870 -28% GRAND TOTAL95,448 128,932 35% *2003 tracking is through May 26 only Travel Montana, Department of Commerce 2003

  14. Internet Analysis January 1-May 31, 2002 & 2003* Website 2002 2003 % Change Main Homepage 960,216 1,015,210 6% Winter Site 451,849 511,831 13% MT/WY/SD 11,448 34,338 200% Lewis & Clark 111,225 139,829 26% Montana Kids! 433,520 519,856 20% Indian Nations 20,860 45,172 117% Nwlewisclark.com 3,809 25,095 559% GRAND TOTAL1,992,927 2,291,331 15% *2003 tracking is through May 26 only Travel Montana, Department of Commerce 2003

  15. Campaign Totals 2002 & 2003 Campaign 2002 2003 % Change Warm Season95,448 128,932 35% Winter 27,094 38,412 42% Internet 1,992,927 2,291,331 15% GRAND TOTAL*2,115,469 2,458,675 16% *Does not include Invite-A-Friend Program Inquiries. Travel Montana, Department of Commerce 2003

  16. In-State Television Travel Montana, Department of Commerce 2003

  17. “In Your Backyard” Campaign  Encourage Montanans to travel around the state.  June 9 – July 13, 2003  4-week schedule in a 5-week flight: Broadcast TV: five major markets - 3 spots per market Cable TV: CNN & TBS - 2 spots of the 3 broadcast Travel Montana, Department of Commerce 2003

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