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Travel Montana, Department of Commerce

Montana Community Tourism Assessment Program (CTAP) http://travelmontana.state.mt.us. Travel Montana, Department of Commerce. 2001. COMMUNITY TOURISM ASSESSMENT. The Purpose Is Tourism For Us? If Yes, What Kind Of Tourism Is For Us?

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Travel Montana, Department of Commerce

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  1. Montana Community Tourism Assessment Program (CTAP) http://travelmontana.state.mt.us Travel Montana, Department of Commerce 2001

  2. COMMUNITY TOURISMASSESSMENT The Purpose • Is Tourism For Us? • If Yes, What Kind Of Tourism Is For Us? • What’s Needed To Create A Sustainable Tourism Product & Strategy For Our Community? • Identify Cost Effective Projects Bill of Rights -- For Successful Tourism Every Community Has A Right To Its Own Space Every Visitor Has A Right To Be Welcome

  3. ORGANIZE COMMITTEE WHO??? *Those Who Benefit *Those Who Are Impacted *Those Who Control Important Resources: -$$$$ -Public Facilities/Services -Land Managers/Owners * Community “Influentials”

  4. COMMUNITY INVENTORY What You Have Now Attractions/Facilities Inventory: *Destination? *Weekend? *Local? * Variety? *Quantity? *When Full? Economic & Visitor Profiles: Resident Attitude Survey: *Support *Opposition *Wants *Needs

  5. VISIONING & GOALS Where Do You Want To Go? * If Your Community Could Be The Best What Would It Look Like? * What Do You Have To Accomplish To Make Your Community The Best It Can Be? *How Can Tourism Help You Get To Where You Want To Be?

  6. TOURISM MARKETINGBASICS Demand Side Marketing *Look At Your Community Through The Eyes Of A Visitor *Value To Visitor: Social - Cultural - Learning - Achievement - Get Away *Value To Community *Competitive Advantage *Market *Community Fit

  7. PROJECT IDENTIFICATION & SELECTION What Tourism Projects Will Achieve Goals and Community Vision? *Project ID -- Prioritize *Project Scoping -- Size? Cost? O/M? Permits? What Is Required To Make It Real? *Impacts Analysis: Economic Social Environmental

  8. CHOTEAU -- THE BIRTHPLACE Economic/Visitor Profiles: *more affluent *higher end services Project ID & Scoping: *Rest Area, but sewer & highway bottleneck Best Western Stage Stop Inn & Other New Businesses

  9. LIVINGSTON:FACTIONS IN PARADISE Resident Attitude Survey: Negative Undertone About Tourism -- Quality of Life, Cost of Living, Growth Project: Agreed to Disagree

  10. BITTERROOT VALLEYLet It Snow, Let It Snow RAS & Inventory: Full In Summer, Promote Winter, Value Local Culture and History Project: *VIC Expansion *Lost Trail Pass Snowmobile Trailhead Parking Lot *Daly Mansion Public Bathrooms

  11. LEWISTOWNTOWN & COUNTRY UNITE RAS, Visitor Profile, Goals: Businesses -- Want More Rural -- ? Value Project: Fate Smiles on Lewistown Charlie Russell Chew Choo Dinner Tour Train

  12. COMMUNITY TOURISMASSESSMENT The Purpose • Is Tourism For Us? • If Yes, What Kind Of Tourism Is For Us? • What’s Needed To Create A Sustainable Tourism Product & Strategy For Our Community? • Identify Cost Effective Projects Bill of Rights -- For Successful Tourism Every Community Has A Right To Its Own Space Every Visitor Has A Right To Be Welcome

  13. COMMUNITY TOURISM ASSESSMENT HANDBOOK $24.30 Handbook & Shipping To Order: Karen Ellerd Extension Publications Utah State University 8960 Old Main Hill Logan, UT 84322-8960 435-797-2251 Free On The Internet: www.ext.usu.edu/WRDC/CTAH Travel Montana, Department of Commerce 2001

  14. THANK YOU!!! Montana Community Tourism Assessment Program (CTAP) http://travelmontana.state.mt.us Travel Montana, Department of Commerce 2001

  15. Custer County, 2000 Montana Groups of Visitors = 510,000 Groups Staying Night = 101,000 People per Group = 2.3* Days Spent in Montana =5.9* $ per group per day (in MT)= $91.00* Visitor $ in County = $21,870,000 Population of County = 11,837 Visitor $ per Capita = $1,848 *=groups who spent night in county

  16. Custer County 2000 Expenses for Groups staying night in Custer County: Per Group/Day $ Total $ Motels 20% $4,440,000 Transportation 1% $260,000 Gasoline 31% $6,810,000 Restaurant 28% $6,110,000 Groceries 8% $1,780,000 Retail Sales 9% $1,950,000 Services 2% $520,000 Total $21,870,000 Avg. Group MT Trip $ $538* *Group that o/n in Custer County

  17. Custer County 2000 Visitor Spending Comparison State Custer Avg$(CC) Motels 17% 20% $18 Gas 22% 31% $29 Cafes 18% 28% $26 Groc. 8% 8% $ 7 Retail 24% 9% $ 8 Services 6% 2% $ 2 Transport 4% 1% $ 1 Total $91.00

  18. Custer County 2000 Tourism Employment Impact by Economic Sector Sector Jobs Lost Agriculture 2 Construction 6 Manufacturing 4 Trans - Utilities 6 Retail Trade 495 Fin - Ins - Real Estate 17 Services 167 Government 3 Total 700

  19. SUMMER VISITOR PROFILES CTAP 2000/2001 State Custer Pondera Roosevelt MT Attracts Primary (5) Glacier YNP Glacier Glacier YNP Mtns/GNP UA/Lakes/ NACulture Mtns OS NF/Historic/ SpA OS/Fish/SpA Fishing SpA/Mtns Wildlife/ UA/SE FP/SpA UA/FP MT Attracts (> 25%, All) Rivers Rivers YNP Mtns Wildlife Rivers OS Lakes Lakes Rivers OS Camp/NGP Badlands Travel Montana, Department of Commerce 2000/2001

  20. SUMMER VISITOR PROFILES CTAP 2000/2001 State Custer Pondera Roosevelt Where FromWA MN No No (Top 5) CA WA Trend Trend ID ND Available Available WY CA CO OR Lodging Friend/Rel 21% 22% 33% 18% Hotel/Motel 59% 68% 57% 48% Campgrds 34% 35% 34% 61% Undv Camp 4% 3% 14% 8% Resort/Ranch 5% 4% 5% 5% Travel Montana, Department of Commerce 2000/2001

  21. SUMMER VISITOR PROFILES CTAP 2000/2001 State Custer Pondera Roosevelt Rec. Activity (Top Ten) Wildlife Fam/Frds Photog/Rec Wildlife Shop Fam/Frds Wildlife Wildlife Fam/Frds/ Photog Camp(dev) Hist/Interp Camp(dev) RecShop Hist/Interp Fam/Frds Photog/ Hiking RecShop Camp(dev) NA sites Hist/Interp Photog Picnic Hiking Camp(dev) Museums/ Museums/ Hist/Interp/ Picnic Swim(pool) Hiking Picnic Museums Picnic Camp(prim) Museums Fishing Gambling RecShop Travel Montana, Department of Commerce 2000/2001

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