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I AM LEGEND

I AM LEGEND. Release date; December 12, 2007 (DVD) March 18, 2008

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I AM LEGEND

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  1. I AM LEGEND Release date; December 12, 2007 (DVD) March 18, 2008 Promoted by; Trailers, survival pack giveaways – "14 pockets and sleeves contain poncho; thermal blanket; respirator mask; personal hygiene and medical first aid kits; signal mirror and whistle; compass and magnifying glass; leather work gloves, writing table and pen; waterproof cash and document bag; and rugged multi tool.“ , petrol advertising – an art website. Themes & Narrative; Zombie invasion, action film. How one man survives the infected alone and tries to find a cure to save people. Locations & Settings; New York city, city centre; abandoned homes, shops and businesses. Characters; Dr Neville (Will Smith) is presented as a strong independent man who cares a lot about his family but more about his job; his duty top the city. Editing Techniques; Able to create aliens, zombies, monsters etc. using CGI.

  2. 28 DAYS LATER Release Date; November 1, 2002 Promoted by; Trailer, TV spots – (The company began a£600,000 television campaign five weeks ahead of the film's release, placing TV spots mostly in male-skewed programming such as high-profile football games and terrestrial television premieres of films such as The Matrix and A Clockwork Orange. These spots featured audience reaction footage taken by night vision cameras of an invited preview audience to entice audiences in.) newspapers and magazines. http://www.screendaily.com/marketing-campaign-raises-awareness-of-28-days-later/4011159.article Themes & Narrative; Zombie invasion, survivors story, breakdown of society. Locations & Settings; London; city centre. Characters; Jim; confused & slightly resentful. Selena; strong & independent. Editing Techniques; Able to create aliens, zombies, monsters etc. using CGI.

  3. THE DAY AFTER TOMOROW Release Date; May 17, 2004 Promoted by; Trailers, dramatic outdoor campaign. http://inagorillacostume.com/2011/day-tomorrow-guerrilla-marketing-campaign/ Themes & Narrative; The effects of global warming, survivors story. Action, adventure & drama. Locations & Settings; New York city, library, boat. Editing Techniques; Edited the setting to look like New York had been covered by ice and snow. The locations in the film also created using CGI; boat etc.

  4. BILLY ELLIOT Release Date; October 3, 2000 Promoted by; Posters, trailers, http://www.behance.net/gallery/BILLY-ELLIOT-Digital-Cam paign/3054381 Themes & Narrative;"Lads do football or boxin' or wrestlin', not friggin' ballet!“ Sexism, based in 1984/5; miners strike. How a boy tries to get his family (dad) to except him for him instead of caring so much about what other people think. Locations & Settings; Northern England. A small common home in a ‘rough’ estate. Characters; Billy; determined. Michael; finding it hard to express who he really is. Dance teacher; strong, independent & determined. Dad; old fashioned and set in own ways.

  5. KIDHULTHOOD Release Date; March 3, 2006 Promoted by; Trailers & adverts. Themes & Narrative; Gangs, peer pressure, theft, crime, drink, drugs, bulling & suicide. Follows teenagers life. Locations & Settings; Inner West London, ‘rough’ council estates. Characters; Trevor (Trife); Gang member, a leader. Alisa; gives in to peer pressure easily, wants to b her own person but doesn’t know how. Sam; school bully & main antagonist.

  6. THE FULL MONTY Release Date; August 13, 1997 Promoted by; Monthly phone tariffs, cheese rolling completions & TV adverts. http://blog.rightmobilephone.co.uk/t-mobile-full-monty-ad-campaign-reveals-what-britain-loves/ Themes & Narrative; Comedy drama, unemployment, fathers rights, depression, homosexuality, obesity. Locations & Settings; Sheffield, England. ‘Rough’ estate, in suburbs. Characters; Gaz; willing to do anything for his boy & to make money. Dave; uncomfortable in his body, has dignity and will do anything to please his wife.

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