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Interactive Website Design: Maximizing User Experience and Engagement

Learn about the key elements of a good website, including easy navigation, relevant and well-organized content, visually appealing design, technical functionality, user support, encouraging actions, and communal features. Enhance your website's usability and interactivity for a successful online presence.

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Interactive Website Design: Maximizing User Experience and Engagement

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  1. DEFINITIONS • Content • subject information organised within the structure of the website • "text and pictures" • User interface • everything designed into an information device with which a human being may interact - including display screen, keyboard, mouse, light pen, the appearance of a desktop, illuminated characters, help messages, and how an application program or a website invites interaction and responds to it • "structure" of the website

  2. DEFINITIONS • Content management system • a system used to manage the content of a website • consists of two elements: the content management application (CMA) and the content delivery application (CDA) • the CMA element allows the content manager or author to manage the creation, modification and removal of content from a website without the expertise of html • the CDA element uses and compiles that information to update the website • Usability • potential to accomplish the goals of the user

  3. DEFINITIONS • Interactivity • the dialog that occurs between a human being and a computer program • on the web interaction happens with the browser and with the pages that the browser brings to one • links to other pages provide the most common form of interactivity

  4. PORTAL • Portal 1 • an entry point or starting site for the web, combining a mixture of content and services and attempting to provide a personalized "home base" for its target groups with features like • a directory of websites • e-mail • chat rooms and message boards • (personalized) news and sports headlines options • games • shopping capabilities • a facility to search for other sites • personal homepage construction kits • examples: AOL, Excite, MSN, Yahoo

  5. PORTAL • Portal 2 • a website that is able to accomplish the goals of the target groups

  6. KEY ELEMENTS OF A GOOD WEBSITE • 1 Easy to find • URL • search engines and web directories • other media: magazines, telephone directories, letters, business gifts • www.europeanunion.org - www.eu.orgwww.europa.eu.int • 2 Relevant information • target groups • up-to-date • www.unicef.org/media/

  7. KEY ELEMENTS OF A GOOD WEBSITE • 3 Well-organised information • credible and valuable • user interface • a clear structure • 4 Visually attractive • 5 Technically attractive • www.redcross.org

  8. KEY ELEMENTS OF A GOOD WEBSITE • 6 Supportive • faq's • search possibilities • site map • visual hints • www.ebookers.com • 7 Encouraging • possibilities for immediate action: membership application, publication downloads and orders, feedback, forum • www.greenpeace.org

  9. KEY ELEMENTS OF A GOOD WEBSITE • 8 Communal • from information receiver to information producer • forums, chat • membership areas • learning areas • www.photo.net

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