พัฒนาศักยภาพกลุ่มคนทำงานที่บ้านด้วยสื่อ ICT กรณีตัวอย่าง e-tourism

1. พัฒนาศักยภาพกลุ่มคนทำงานที่บ้านด้วยสื่อ ICTกรณีตัวอย่าง e-tourism ศูนย์วิจัยการจัดการความรู้การสื่อสารและการพัฒนา วันที่ 16 กันยายน 2551

2. Pisit Ratanachetkul M.C.A. (e-marketing communication), STOU B. Arch (industrial design), KMITL B.B.A. (marketing management), STOU B.B.A. (tourism management), STOU

3. Perspective of the Global Tourism Industry • One of the fastest growing economic sectors worldwide • Average growth rate at 6% (2007), 898 million international tourists • Growth forecasts in next 15 years, average 4.1% • Thailand: average growth rate at 4.7% (2007), 14 million incoming tourists

4. Perspective of the Global Tourism Industry • Dominated by SMEs, micro and small enterprises • Components: accommodation, food & beverage, transportation, tour operator, shopping & souvenir, recreation, travel agents, MICE • Globalization & Localization, Niche market • Individualization of tourist demand • Customization, FIT

5. Perspective of the Global Tourism Industry • A further increase in e-business requires ICT solutions for SMEs • Online travel • WiFi, WiMax, Broadband, mobile technology • Pubic-private partnership: PPPs • Policy, public relations, destination information

6. Trends of ICT applicable in Tourism Industry • Today, the Internet is a mainstream in industrialized nations • Over 1,000 million internet users in 2006, 20% growth worldwide • Internet sale volume at 223,000 million USD in 2006, 38% is tourism

7. How Tourism Industry gets the benefits from ICT • Delivering your products and services to worldwide market • Cost effective for customer self-service and ongoing businesses • Open 24 hours / 7 days a week • Allows unprecedented one-to-one communications and dynamic personalization

8. Current situation of ICT in Tourism Industry in Thailand • Lack of IT workers and related e-skills on the labor market • Infrastructure and security system still uncertain • Lack of understanding and precedence in ICT of business owners

9. Leading Online Travel Agents • Expedia.com

10. Leading Online Travel Agents • Travelocity.com

11. Leading Online Travel Agents • Tripadvisor.com

12. Leading Online Travel Agents • Priceline.com

13. Thai Ecotourism and Adventure Travel Association • Teataclub.com • The most completely ecotourism websites in Thailand • Offer ecotourism operators to do real time e-commerce • Products: Bird Watching, Wild Life, Biking, Trekking, Meditation, Rafting, Canoeing, Rock Climbing, Snorkeling, Agro, Cruising, Eco Camp, etc.

14. Thai Ecotourism and Adventure Travel Association

15. Promotion Tools • Search Engine Optimization (SEO) • Paid Search Engine (PPC) • Link Popularity Building • Directory Submission • Online Advertising • Affiliate Marketing • UGM Management

16. Promotion Tools • CGM Management • Online Public Relations • Websites and Macro Sites • Weblog • E-viral Marketing • E-mail Marketing • Mobile Marketing

17. Tips • Common name does not guarantee to success • The best names will follow most of these eight principles: short, simple, suggestive of the category, unique, alliteration, able to speak, shocking and personalized • Web contents should be interactive • Globalization, the internet will demolish all barriers, boundaries, and borders • To be first in prospect mind • Keep the brand focus

18. Thank you Pisit Ratanachetkul Tel: 089 209 1299 E-mail: pisit@success.net.th