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THE CENTRALITY OF MARKETING

THE CENTRALITY OF MARKETING. UNIT 4. Vocabulary 1. distinguish BETWEEN sth . and sth – differentiate between sth . and sth ., tell sth . apart assume-presuppose resist sth ./doing sth .-defy, oppose persuade sbd . TO DO sth . -convince vigorous-energetic, strong

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THE CENTRALITY OF MARKETING

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  1. THE CENTRALITY OF MARKETING UNIT 4

  2. Vocabulary 1 • distinguish BETWEEN sth. and sth – differentiate between sth. and sth., tell sth. apart • assume-presuppose • resist sth./doing sth.-defy, oppose • persuade sbd. TO DO sth. -convince • vigorous-energetic, strong • hard-selling vs. soft-selling • essential vs. non-essential goods • IN other words – put differently • as well as- in addition to • marketer-seller,vendor • anticipate-expect, foresee, predict • genetic engineering • recent (adj.)-late • largely – mostly • consequently – thus, therefore

  3. Vocabulary 2 • look FOR sth. – search, seek • profitable – lucrative • be likely TO DO sth. – be possible to do sth. • enjoy sth./doing sth. • a differential advantage • due to – owing to • distinctive (adj.) – typical, characteristic, special • competency – ability • particularly - specifically • target market • be isolated BY sth. vs. be isolated FROM sth. • come into existence-arise, happen, occur • throughout • department – sector • manufacture – produce • take account OF sth.-consider • monitor (v.) – observe, overlook • existence

  4. Vocabulary 3 • defeat (v.) – overcome • IN search OF • loyal-faithful • risk sth./doing sth. • solely – alone, exclusively, entirely • ON the basis OF sth. • guesswork • undertake – attempt, tackle, promise to do, contract • potential (adj.)- possible • a reaction TO sth. • feature-characteristic • establish-set up, found, launch • various – different • an amount OF sth + U. • expend ON sth.- use sth. on sth. • IN order TO do sth. • include sth. - encomapss sth. • packaging • distribution channel • guarantee-warranty

  5. Vocabulary 4 • point of sale- A business or place where a product or service can be purchased. • discount-price reduction • length (n). – long (adj.) • payment period • credit term • increase sth.-expand sth. • apart FROM – except for • consume (v.) • consumer (n.) • consumption (n.) • consist OF sth. –contain sth. • individual (n.)-person • acquire – gain, obtain • few vs. a few • little vs. a little • raw material • equipment • range FROM…TO – vary • market (v.)-sell, promote • ordinary – common, usual

  6. Vocabulary 5 • seldom – rarely • be exposed TO sth. – be subjected to sth. • list price - A basic published or advertised price, often subject to discount. • price list • optional – voluntary, not obligatory

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