Maximo Mobility Briefing – April 16, 2013

1. Maximo Mobility Briefing – April 16, 2013 Business Value Assessment Overview:Identify, Qualify and Justify Asset and Service Management Improvement OpportunitiesRob Hockey – IBM Service Management Consultant

2. Typical BVA Process Flow • Top Down Benefits = What’s possible in a similar enterprise = What’s been achieved by other IBM Customers = What’s possible in your business • Bottom Up Benefits = What’s realistic and achievable in your business = Prioritised = Based on your information IBM Confidential

3. Example of Business Impact Analysis Diagram IBM Confidential

4. Customized BVA Process Position Interview Generate Validate Present • Illustrate BVA approach and methodology • Understand strategic goals • Agree approach and principles • Assign BVA sponsor and coordinator • Explain selected BVA methodology • Distribute and walk-through the questionnaire • Interview IT manager and LOB • Understand business drivers and technical requirements • Enter data into BVA tool • Estimate project implementation costs, timescales and resources • Build a high level roadmap • Generate cost and benefit estimates • Validate financial assumptions with customer • Analyse the Business Value • Revise input data if necessary • Prepare final report and presentation for management • Present BVA and financial metrics to management board • Illustrate business benefits (e.g. cost savings, reduced downtime) • Discuss next steps and acceptance criteria Review Interview Data The Customized BVA Process IBM Confidential

5. The IBM BVA Tool • Built by Alinean Inc.: • Objective Third Party • Over 10 years experience modeling IT value • Extensive database of industry averages • Former association with Gartner Group • Widely used in IBM: • Sales and Technical Professionals, Industry Consultants and Services teams, SW Architects, … • Validated by IDC The Alinean ROI Dashboard™ Model IBM Confidential

6. IBM Will Help You to Build a Roadmap Identify Potential Project Identify Opportunities for Improvement Align with Business Goals Strategic Alignment Quantify AS IS Opportunities Proposed Project Costs and Benefits Tactical Impact Risk Adjustments Quantify Project TCO, ROI, NPV, IRR and payback Risk Mitigation and Portfolio / Budget Optimization Corporate Financial Impact Business Impact IBM Confidential

7. Getting the right information about the AS IS situation IBM Confidential

8. IBM BVA Tool Sample of Report Output IBM DISCLAIMER IBM Confidential

9. Realising the Benefits of Maximo Asset Management Many, if not all, of these benefits can be improved or enhanced by Maximo Mobility Solutions As Is To Be Potential Cost Savings/ROI Benefits: Labour utilisation up by 10-20% Asset utilisation up by 3-5% Increased planned maintenance by 50-80% New Equipment purchases down by 3-5% Warranty recoveries up by 10-50% On-hand inventory needs down by 20-30% Inventory carrying costs down by 5-20% Material costs reduced by 5-10% Purchasing productivity increased by 10-50% IBM Confidential

10. Example of Business Impact Analysis – Maximo Mobility Solutions IBM Confidential