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Email Etiquette & Review Game. On the agenda today:. People are passionate about their emails…. Email Tips. Use a clear, direct subject line. Email Tips. Specify what is in your email so your audience will want to open it initially and will be able to search it later.
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Email Tips • Use a clear, direct subject line.
Email Tips • Specify what is in your email so your audience will want to open it initially and will be able to search it later. • Don’t include the entire email in the subject line.
Email Tips • DON’T YELL AT YOUR AUDIENCE!!!!!!!!!!! • Use capitalization and exclamation points sparingly to make a point.
Email Tips • Use “Reply All” sparingly • Don’t use background designs in your emails
Email Tips • Leave text language for your phones and friends, not your email. • Save the smiley faces for when a relationship has been built. • “Will u hire me? You r a g8 company.”
Email Tips • Respond to your emails. • If someone took the time to send you an email, you should take the time to respond.
Proof it! • Your “to” line • Your subject • Email body
Creating, communicating and delivering offerings that have value for customer, clients, partners and society at large is known as… Marketing
True or False: You must have correct licensing to use music in your event, and BMI and ASCAP are examples of licensing organizations. True
True or False: CRM stands for Consumer Research Marketing False: Customer Relationship Management
Lauren is attending an event in England with the Queen. She should make sure she brushes up on the ________for this visit, meaning she needs to know the customs and rules of politeness between individuals through which we recognize status and avoid giving offense. Protocol
BEO stands for: Banquet Event Order
Kolin is creating a marketing piece. He wants to make sure everyone registers for his event. He should include a _____________ so that people know what next step to take. Call to action
What is the difference between a function sheet and a BEO? Function sheet is a listing of all details for a given event constructed by the planner. BEOs take that information and turn them into a formalized piece of information that becomes legally binding once signed by venue and planner.
There are two main ways guests arrive at an event. What are those ways, and what is the difference between them? Trickle and Dump
Maya wants to quickly communicate a broad range of ideas and images based on widely held cultural assumptions and associations at her event. To do this, she is going to create a _______________ for the event. Theme
Mary and MV are planning décor for a social event in Lexington. The carpet in the room is orange, so they need to find colors that will blend harmoniously. The colors that work together well are known as the color __________. Palette
Dr. Green plans to speak at an event in Frankfort, and Pat is assisting with the planning. Dr. Green stated that he wants to be able to walk the stage and use his hands. Pat suggests that he use a ____________ microphone. Wireless lapel/lavaleir
Remy is helping to plan an event at the convention center. The buffet will be in a dark corner, so she needs to bring in lighting so guests can see. Use of lighting to illuminate a buffet table is _____________ light. Functional Light
Autumn is helping to plan a wedding. The bride wants to use a gobo and blue uplights around the room. This type of lighting is called ___________ light. Decorative Light
Linh is working on an event which will take place in Spring 2014. One of the first steps she will take is to create a __________, the chronological to do list for the entire planning process. Project schedule/timeline
You have been hired to plan the event outlined below (choose ONE). For your essay, construct an email to your client to give them an overview of the planning process. Be sure to include the following: Let your client know some of the important documents you will construct to guide/support event planning and execution. You must list a minimum of three documents and briefly explain their purposes. Describe your vision for the event, including an overview of the theme, food and beverage and production elements. Use this as an opportunity to showcase terminology you understand, such as specific food service types, food selection based on theming with an understanding of the various food audiences which might be present in the audience, and specific terms related to production elements. Remember, strong writing is important when working with clients. Review your work, as grammar, spelling and sentence construction will count toward your score on this piece.
