1 / 12

Products & Services for Consumers

Products & Services for Consumers. Chapter 12. Quality. Market-perceived Quality Performance Quality Homologation Green Marketing Packaging concerns. Products. What is a “Product”? Physical Psychological. Products. Innovative Products & Adaptation Degree of newness Innovation

pete
Download Presentation

Products & Services for Consumers

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Products & Services for Consumers Chapter 12

  2. Quality • Market-perceived Quality • Performance Quality • Homologation • Green Marketing • Packaging concerns

  3. Products • What is a “Product”? • Physical • Psychological

  4. Products • Innovative Products & Adaptation • Degree of newness • Innovation • Product diffusion • Diffusion of Innovation • Three variables

  5. Analyzing Product Components for Adaptation • Product Component Model • Core component- Physical product • Product platform • Design features • Functional features

  6. Analyzing Product Components for Adaptation • Packaging component • Trademark • Brand name • Legal • Price • Quality • Package • Styling

  7. Analyzing Product Components for Adaptation • Support services component • Repair & maintenance • Installation • Instructions • Other services • Deliveries • Warranty • Spare parts • Legal

  8. Marketing Services • 4 characteristics • Intangible • Inseparable • Heterogeneity (Inconsistency) • Perishable (Inventory) • Opportunities • Tourism

  9. Marketing Services • Barriers to Entering Global Markets for Services • Protectionism • Restrictions on data flows • Protection of intellectual property • Cultural barriers and adaptation

  10. Brands in International MKT • Global brands • McDonald’s, Coca-Cola • Brand image • Problems • National brands

  11. Brands in International MKT • Country-of-Origin Effect • Which is “best”? • Private Brands • Advantages

More Related