United States Air Force Academy

1. United States Air Force Academy “Cross into the Blue” For more information or questions contact: Michelle Wilson Falcon Sports Marketing 719-333-3437

2. The Marketing Benefits ofThe United States Air Force Academy Athletics Distinction & Prestige Your business is special, and the competition is fierce for customers. The average consumer is hit by over 2000 commercial messages each week. Only a handful enjoy the prestigious alignment with The United States Air Force Academy. In the eyes of your customer, the Falcons will separate you from your competition.

3. The Marketing Benefits ofThe United States Air Force Academy Athletics Consistent Advertising The high interest level of Air Force Academy Athletics sports listeners, plus the foreground nature of sports broadcasts, assures high listener attention. Your advertising message will be heard and acted upon. Falcon Sports Marketing will broadcast the action of every Falcon football and men’s basketball game, as well as countless women’s basketball, hockey and baseball games. Your message will reach The United States Air Force Academy fans all year long, with a consistent, results driven marketing plan.

4. The Marketing Benefits ofThe United States Air Force Academy Athletics Advertising Loyalty Your partnership with The United States Air Force Academy will earn the allegiance of Falcon fans. And with a fan base of over 300,000 there is substantial customer loyalty. Your partnership will build a profitable relationship with Falcon fans as well as establish new customers and repeat business.

5. Your Chance to Support The United States Air Force Academy And when you support USAFA, you’ve harnessed the most meaningful and results driven campaign available. You benefit by receiving: Distinctive, prestigious sponsorship Large, responsive audience High sponsor recall Incredible selling climate Emotion of sports play by play Fan appreciation and loyalty Alumni Appreciation Maximum commercial impact Desirable upscale, educated consumer USAFA is the ideal way to reach the Front Range region...

6. Air Force AthleticsMission Statement The objective of the Academy athletic program is to provide all cadets a realistic leadership experience in a mentally and physically challenging environment. This prepares and motivates cadets for a lifetime of service through physical education, fitness training and testing, intramural and intercollegiate athletic competition. The mission also includes generating a major portion of revenue necessary to operate a multi-million dollar athletic program and to promote the Academy to the nation through athletics. All cadets must participate in an intercollegiate or intramural sport throughout the academic year. There are 27 men's and women's intercollegiate sports, competing in the highly competitive Mountain West Conference. Furthermore, cadet-athletes enjoy some of the best facilities available anywhere. The cadet gym contains 12 squash courts; 21 handball/racquetball courts and nine basketball courts. There are two swimming pools and four indoor tennis courts; gymnastics, wrestling, fencing, boxing, aerobic fitness and judo rooms. The $5.6 million field house, considered one of the top sports structures in the country, contains a one-sixth mile indoor track with Astroturf infield. It is the home of the 6,002-seat basketball/volleyball Clune Arena, a 2,502 seat ice hockey rink, training rooms and lockers for varsity sports. Basketball and ice hockey are uniquely serviced by a common press box that overlooks both arenas. A spectator concourse separates the two areas and serves as access to the seating gallery for the indoor track, ticket offices, gift shop and concession stand. Falcon Stadium, in one of the most beautiful settings in the nation, seats more than 52,480 for varsity football contests. Other outdoor facilities include 57 athletic fields (143 acres) for intercollegiate and intramural sports, two baseball diamonds and a 400-meter all-weather track. Eisenhower Golf Course, also located on the Academy, offers two 18 hole championship courses for varsity golf and cross country competition.

7. Air Force Academy Athletics Colorado Springs, CO El Paso county recently surpassed the 500,000 mark, ranking as the 80th largest city in the US and the 18th fastest growing. The Air Force Academy is a quick 45 miles from the Denver Metro area. Having exclusive exposure to Fightin’ Falcon fans is an invaluable resource for any product or service.

8. The United States Air Force Academy • USAFA is located at the base of Rampart Range on 18,500 acres. • There are 4,100 cadets on base each year. More than 33,000 cadets have graduated since 1959. • The Academy is the youngest of the four service academies. • Approximately one million visitors come to the Academy annually

9. Air Force Academy AthleticsDemographics Blue & Silver Club

10. Air Force Academy Athletic Quick Facts • 27 Current NCAA Varsity Sports • Head Coach Fisher DeBerry has taken the Falcons to 12 Bowl games in his, thus far, 20 year career at AFA. Eight Bowl games since 1990. • Commander-in-Chief’s Trophy • Air Force 16 (*Every year since 1997) • Army 6 • Navy 5 • Venue Capacities: • Falcon Stadium 52,480 • Clune Arena 6,002 • Cadet Ice Arena 2,502

11. Air Force Football Falcon Stadium The pageantry at Falcon Stadium on game day is among the finest in all of college football. The pregame fly-bys and Wings of Blue parachute team are among the favorites. Before every home game the cadets squadrons march into Falcon Stadium as part of the pregame festivities. Following the march-on the cadets rush to the east grandstand to take their seats for the game. After every Falcon score, the cadets run to the field and do one push-up for every point on the scoreboard. At halftime, the Falconers take the field for a special aerobatic demonstration by one of the Air Force’s 12 to 15 Falcons. Air Force has the only performing mascot in the NCAA. Following every game, win or lose, the Falcons join hands in front of the band for the playing of the Alma Mater. For service academy games, both teams come together for each academy’s song.

12. Falcon Stadium OpportunitiesOn Premise Signage • 12’ x 12’ back-lit panels on main scoreboard at the South end • 6’ x 25’ back-lit panels on main scoreboard at the South end • 5’ x 12’ tri-vision signage on main scoreboard at South end of stadium • 5’ x 31’ color animation matrix scoreboard • 5’ x 15’ End Zone Field Banners • North end tri-vision signage

13. Falcon Stadium South Scoreboard

14. Clune Arena OpportunitiesOn Premise Signage • 3’ x 16’ rotating courtside signs • Center-hung Scoreboard • Basketball Standard Pads

15. Cadet Ice Arena OpportunitiesOn Premise Signage • 2’5” x 8’ Dasherboard panels • New center-hung scoreboard to be installed Spring 2004

16. Falcon Sports Network Radio Few things in sports are more exciting or elicit an immediate response better than the sound of a touchdown or 3-pointer on radio. Sports on the radio spans generations, families and friends. Sports the on radio is the ultimate companion, in the car, at a cook out or at the game. Radio is with you every step of the way. Sports on the radio are front of mind and reach a very interested and passionate listener, a listener that will hear and react to your advertising message. The perfect pre-qualified consumer. Affiliates: KVOR 740 AM - Colorado Springs, CO KBZC THE BUZZ 1300 AM - Colorado Springs, CO KKFN 950 AM - Denver, CO KMYL 1190 AM - Phoenix, AZ KGNB 1420 AM - San Antonio, TX KRAE 1480 AM - Cheyenne, WY KQTZ 105.9 AM - Altus, OK & Wichita Falls, TX

17. Promotional Opportunities Field Goal contests Kick off for cash Mascot Appearances Flatbed truck field goal Broadcast Booth visits Scoring for kids - charity Logo on schedule cards Exit sampling Logo on sports posters Drive of the Game Pre game receptions Hit of the game Behind scenes tour of stadium Terrible towels sponsorship Scoreboard recognition during the games E-mail question of the week On field visits during the game Player of the Year contest Golf with coaches/staff Junior reporter Sampling and distribution opportunities Coaches report Player of the week recognition Trivia contests Web site inclusion Keys to the Game Out of town scoreboards Game Recaps Half time reports In-Store Ticket Giveaways Starting line ups Team Charter Trip Giveaways