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The regional wholesale market Split CEI WMF Workshop Ukraine 2011 05. – 07. OCTOBER 2011 Current market situation. SHAREHOLDERS 2.913.095, 80 €. FINANCIAL STATEMENTS 2007 - 2010. What was done : contracts → attested
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The regional wholesale market Split CEI WMF WorkshopUkraine 2011 05. – 07. OCTOBER 2011 Currentmarketsituation JOSIP POCRNJA, manager e-mail: jpocrnja@post.t-com.hr
FINANCIAL STATEMENTS 2007 - 2010 • What was done : • contracts →attested • payment , revenues , liquidity , solvency → improved • material costs → reduced • employees → 2002 – 2011 ( 14 ) ; july 2011 (12 )
FINANCIAL STATEMENTS 2007 - 2010 JOSIP POCRNJA , manager
SWOT • producers of fruits and • vegetables in the vicinity • support of the City of Split • and Croatian Government • good location • limited capacity • inherited problems • poor control of grey market • illegal sales, gray market • Competitive privat WM • close to us • large retail chains • ability to increase capacity • good traffic connections • tourism Development - • fresh domestic products JOSIP POCRNJA , manager
PLANS - PROJECTS INVEST IN : • Storage infrastructure • Quality control & standardization • Advertising • Partnerships with producers & retail groups
PLANS - PROJECTS FOCUS ON : • Needs of the customer • Consumers to prefer the local fresh food - brending - tourism • Connection between Regional wholesale market Split and green markets