Gen Z Entrepreneur Peter Szabo | High School Drop Digital Marketing Star

1. HowGenZWillShape TheFutureOfBusiness HowGenZWillShape TheFutureOfBusiness Gen z is the most digitally savvy generation yet. Although millennials “grew up with the Internet,” gen z cannot imagine a world without it. The difference, however, is that gen z appears to have a very positive relationship with technology. A recent MTV report indicates that 91% of surveyed gen zers use technology to gain perspective on people different from themselves, and they believe tech can help them manifest their big ideas to improve the world. As a result, gen z is proving that its fluency in the digital sphere is valuable. While other generations struggle to understand how to effectively reach the hundreds of millions of users on Snapchat, for example, gen z entrepreneurs see an opportunity to use their native language to their advantage.

2. Watch Gary Vaynerchuk’s #AskGaryVee Show, Episode 198, where he interviews two Musical.ly influencers who talk about their business ambitions with the same casual demeanor you’d expect in a high school lunchroom. Peter Szabo, an 18-year-old Facebook advertising guru, can attest to the benefits (and challenges) of being a young digital native. Last year, Szabo managed over $2 million in Facebook advertising assets for his clients. When you start interviewing gen z prospects, or are approached to work with one, you should keep in mind these three unique ways they think about business: 1. They Look At Their Smartphones More Than They Look At Television Brands have slowly begun to realize that their advertising dollars might be better spent on social media than big television campaigns. When you take a look at the data, it’s difficult to deny that the younger generations aren’t looking at the television nearly as much as at their mobile platforms.

3. 2. They Don’t See Social Media As A Broadcasting Platform—They See It As A Community When social media first arrived, older generations saw it as a new way to broadcast their message. As a result, they treated Facebook posts in the same way they had been treating billboards and print advertisements—and, sadly, missed the mark. They struggled to gain traction (and attention) because they failed to recognize social media’s true genius: connecting humans. 3. They Truly Want To Change The World, And Are Willing To Walk The Walk If millennials were the first to speak up about the importance of working for a company with a purpose, gen z has made it clear that, for them, that’s almost a nonnegotiable. Sixty percent of gen zers want their job to impact the world for the better. Follow Us On - Follow Us On -