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E.tv's DTT Readiness and Digital Migration Outlook

Discover the irreversible impact of digital migration on free-to-air television and e.tv. Learn why DTT launch is crucial for e.tv to compete effectively, the internal and external processes involved, and the anticipated launch date of June 2013.

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E.tv's DTT Readiness and Digital Migration Outlook

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Presentation Transcript

  1. DTT readiness 20 November 2012

  2. Digital migration – what is at stake? • Digital migration will have an irreversible effect on the future of free-to-air television and e.tv • SA audiences are increasingly drifting away from free-to-air to pay TV platforms which offer multiple channels • e.tv needs DTT so that it can offer its audiences a multi-channel platform • Delays in launching DTT impact negatively on e.tv’s ability to compete effectively • e.tv therefore very keen that DTT be launched soon

  3. e.tv role supporting DTT • Since 2006, e.tv has given extensive support to the DTT process: • Participated in all Ministerial and departmental processes • Participated in all regulatory processes • Served on all Digital Dzonga councils • Participated in DTT trials, including development of a channel exclusively for the trials • Assisted in formulation of public awareness campaigns • Participated in development of STB standard through SABS • Funded development of free-to-air User Interface and MHEG 5 SA profile • Participated in development of “Rules of Operation” • Served on ICASA’s Joint Spectrum Advisory Committee

  4. To launch DTT, a number of internal and external processes must be completed

  5. e.tv internal processes Requirements for launch: • Business plan approval • Playout • Studio • MUX • Linking • Channels ready (scheduling, on-air, marketing, publicity) • Sales strategy and rate cards ready

  6. e.tv progress on internal processes • Business plan – dependent on final regulations • Playout - ready • Studio - ready • MUX - ready • Linking - ready in January 2013 • Channels - dependent on final regulations • Sales strategy and rate cards ready - dependent on final regulations e.tv on track with internal processes External processes more complex

  7. External processes Progress on external issues is uneven, but there is movement

  8. Summary • The realistic date for launch is June 2013 provided there is clarity on regs and STB control before end 2012 • e.tv looks forward to the launch of DTT

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