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DTT issues

DTT issues. 24 April 2011. What is DTT?. A definition: “Bigger, better, normal television” . What is DTT?. Bigger – more channels Better – better sound, better picture, additional data services Normal – delivered over the air, requiring a normal aerial Only new requirement is for a STB

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DTT issues

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  1. DTT issues 24 April 2011

  2. What is DTT? A definition: “Bigger, better, normal television”

  3. What is DTT? • Bigger – more channels • Better – better sound, better picture, additional data services • Normal – delivered over the air, requiring a normal aerial • Only new requirement is for a STB • DTT cannot be received on a TV set without a STB

  4. What is DTT? Digital Terrestrial Television System Digital Playout Centre Production of digital content or digitisation of analogue content STB Transmitter TV

  5. What DTT is NOT • DTT is not Satellite TV • if you have DSTV or Top TV you may receive some of the new DTT channels but you will probably need a DTT STB in order to access all the new DTT channels • DTT is multi-channel but not always Pay TV • most new DTT channels will be provided without the need for a monthly subscription

  6. What is DTT? • Migration to DTT happening worldwide • Great spectrum efficiency realized from broadcasters moving from analogue to digital transmission systems • Freed spectrum commonly known as “the digital dividend” - can be used for other services, including telecommunications • This is the major reason why countries migrate to DTT

  7. Timelines for migration Source: Farncombe Digital migration processes take on average 6 years to complete but many of those countries already complete had low FTA terrestrial share – unlike South Africa DSO completed DSO on-going

  8. UK case study FREEVIEW (ONLY) HHs PENETRATION – OVER TOTAL HHs • Post-DSO population coverage: ~75% (all 6 MUX) • Feb 2011: 500k HHs (~2% of UK HHs) subsidised by DSO Helpscheme Y1: 6% Source: Farncombe

  9. Spain case study DTT uptake in Spain was rapid, at 150% of the pace of average TV adoption and with a period of additional acceleration in the final year prior to switchover. DTT uptake in Spain 2006-2010 In the final year prior to switchover, DTT growth accelerates “outside the curve” as the remaining analogue homes are forced to purchase STBs • For the first three years, DTT in Spain follows an uptake curve with parameters 50% above average for TV Source: Farncombe

  10. The STB • Estimated cost = R500 – R700 • This is a one-off cost • Will be available in retail • Government committed to a STB subsidy for poor households – not yet finalised

  11. DTT broadcasters

  12. Implications for broadcasters • Compulsory migration • Huge additional costs • Fragmentation of audience • Little additional revenue

  13. DTT Launch • ICASA will decide on launch date. At launch, there should be: • 60%-70% population coverage • Conformant STBs in retail • Limited help-scheme • Some new channels on-air • Marketing and communications campaign running including contact centre to deal with consumer inquiries • Likely to be 2012

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