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Introduction to Information Systems

Introduction to Information Systems. Third Edition. Chapter 6. The Web, Social Media, E-Commerce, and M-Commerce. Learning Objectives. Web strategy Website information architectures E-commerce M-commerce Website marketing Web 2.0. Web Strategy (1:2). Web Strategy (2:2).

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Introduction to Information Systems

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  1. Introduction to Information Systems Third Edition Chapter 6 The Web, Social Media, E-Commerce, and M-Commerce

  2. Learning Objectives Web strategy Website information architectures E-commerce M-commerce Website marketing Web 2.0

  3. Web Strategy (1:2)

  4. Web Strategy (2:2)

  5. Naming the Website Uniform resource locator (URL) Domain name system (DNS) Hypertext transfer protocol (http://) File transfer protocol (ftp://) Top-level domain

  6. Managing Domain Names Internet Corporation for Assigned Names and Numbers (ICANN) Legal disputes Cybersquatting and typosquatting

  7. Website Design • Hierarchical architecture • Multidimensional architecture • Sequential architecture

  8. User Interface Design Usability Accessibility

  9. Software Development Strategies • Web browser • Hypertext markup language (HTML)

  10. Interactive Websites

  11. Content Management Systems • Content management • Cascading style sheets (CSS)

  12. E-Commerce

  13. Mobile Devices and M-Commerce • Why mobile matters • Designing websites and apps for mobile devices • M-commerce and mobile payments

  14. Marketing the Website (1:2)

  15. Marketing the Website (2:2)

  16. Web Advertising (1:2) Click-through rate (CTR) Target advertising

  17. Web Advertising (2:2)

  18. Web 2.0 Crowdsourcing Expanding data Learning web

  19. Summary Web strategy Website information architectures E-commerce M-commerce Website marketing Web 2.0

  20. NTT Docomo Case • Mobile e-commerce • Near-field communications • Osaifu keitai • Expansion

  21. LinkedIn Case Business model Major revenue lines Microsoft acquired 2016 for $26.2 B Early mistakes corrected

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