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Why Mobile First Matters

Discover the importance of mobile-first thinking in today's fast-changing world. Explore the impact of micro-moments and the cost of not prioritizing mobile experiences. Learn three key considerations for mobile-first strategies.

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Why Mobile First Matters

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  1. Why Mobile First Matters Madhukar Kumar VP, CX Product Marketing Oracle September, 2016

  2. Confidential – Oracle Internal/Restricted/Highly Restricted

  3. 2016 2005 Confidential – Oracle Internal/Restricted/Highly Restricted

  4. Confidential – Oracle Internal/Restricted/Highly Restricted

  5. MORE PEOPLE HAVE A MOBILE DEVICE THAN TOOTHBRUSHES 5.1Billion 4.2Billion Source: Mobile Marketing Association Asia Confidential – Oracle Internal/Restricted/Highly Restricted

  6. … And Mobile is Changing Fast It is becoming the remote control of your home car drone LIFE Confidential – Oracle Internal/Restricted/Highly Restricted

  7. … Remote Control Can Understand Our Voices And Gestures and Ambient Intelligence is becoming ubiquitous Confidential – Oracle Internal/Restricted/Highly Restricted

  8. All This Is Happening In an Era Of … Immediacy and I-Need-It-Now People are loyal to the need in the moment than to any particular brand Confidential – Oracle Internal/Restricted/Highly Restricted

  9. Cost of Non Mobile Experiences is Huge So the question is – WHY WONT YOU BE DOING MOBILE FIRST? Confidential – Oracle Internal/Restricted/Highly Restricted

  10. MOBILE FIRST in 2016 Confidential – Oracle Internal/Restricted/Highly Restricted

  11. Option 1 Today Mobile is all About Micro-moments DO – How-to micro-moments KNOW- Find out and research micro-moments GO– Local based queries micro-moments BUY- I am ready to buy something now micro-moment Confidential – Oracle Internal/Restricted/Highly Restricted

  12. BUT ISN’T MOBILE-FIRST HARD? Confidential – Oracle Internal/Restricted/Highly Restricted

  13. REST SOAP Confidential – Oracle Internal/Restricted/Highly Restricted

  14. Not Really Confidential – Oracle Internal/Restricted/Highly Restricted

  15. Three Things to Consider For Mobile First 1 MOBILE THINKING Confidential – Oracle Internal/Restricted/Highly Restricted

  16. BE THERE – AT TIME OF NEED #1 Confidential – Oracle Internal/Restricted/Highly Restricted

  17. BE USEFUL #1 Confidential – Oracle Internal/Restricted/Highly Restricted

  18. BE CONTEXTUAL #1 Confidential – Oracle Internal/Restricted/Highly Restricted

  19. Three Things to Consider For Mobile First 2 BE FAST Confidential – Oracle Internal/Restricted/Highly Restricted

  20. REMOVE STEPS #2 Confidential – Oracle Internal/Restricted/Highly Restricted

  21. ANTICIPATE #2 Confidential – Oracle Internal/Restricted/Highly Restricted

  22. CONSIDER AMP #2 Confidential – Oracle Internal/Restricted/Highly Restricted

  23. CONSIDER AMP #2 Confidential – Oracle Internal/Restricted/Highly Restricted

  24. Three Things to Consider For Mobile First 3 APP VS WEBSITE? Confidential – Oracle Internal/Restricted/Highly Restricted

  25. Three Things to Consider For Mobile First THINK PROGRESSIVE ENHANCEMENT NOT GRACEFUL DEGRADATION #3 Confidential – Oracle Internal/Restricted/Highly Restricted

  26. Summary Mobile is here to stay Non mobile thinking is dangerous to any business Be there, be fast and be contextual Confidential – Oracle Internal/Restricted/Highly Restricted

  27. Mobile Capabilities for Commerce Cloud Responsive templates make your storefront fully compatible on any device – from homepage to check-out. Storefront is built to scale automatically depending on the viewport size. Makes use of the Bootstrap JavaScript framework to provide this scaling. Any changes business teams make automatically update all devices with no extra work or development. Confidential – Oracle Internal/Restricted/Highly Restricted

  28. Optimal viewing experience no matter the screen size Graphics adjust to device width & height Confidential – Oracle Internal/Restricted/Highly Restricted

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