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How to Monetize HTML5 Apps Successfully

Discover why HTML5 apps are easy to monetize with various business models and distribution channels. Learn about the benefits of instant accessibility, optimization on the go, and great virality for game success. Reach a global audience with just one access point!

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How to Monetize HTML5 Apps Successfully

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  1. 5 Reasons HTML5 Apps are Easy to Monetize Alexander Krug, Founder & CEO SOFTGAMES Mobile Entertainment Services GmbH www.softgames.de

  2. WHO? • 10+ years in mobile gaming • Ex-Yahoo! Games Manager • Serial games entrepreneur • Big supporter of HTML5

  3. WHAT IS THE STATE OF ?

  4. SHOULD WE BE WORRIED?

  5. Wearehere!

  6. ‘S SUPER POWERS:: • Multiple Platform Support • Everybody can play – instantly • No download or installation • High virality • Real-time updates • No dependency on App Stores

  7. WOW! But how to make money with  games?

  8. 1. Various Business Models • In-Game Advertisement • Freemium • License Fee • Subscription

  9. 2. Distribution Channels • Mobile Web • App Stores (Hybrid App) • Carriers • Social Networks

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  11. 3. Great Virality • Just share a link • Everybody can play it

  12. 4. Instant Accessibility • Click-and-play flow • No download & installation • No forwarding to external app store

  13. 4. Instant Accessibility

  14. 5. Optimization on the Go • Much easier A/B Testing • Update on the fly without any hustle and delay • Always up-to-date

  15. GAME SUCCESS STORIES

  16. 2.5m Users WW • 30% Day-1 Retention

  17. GOT A GAME?

  18. HOW WE CAN HELP U! Distribution: One access point to 20+ channels globally Discovery: Cross-promotion & viral features Monetization: Localized payments in 85+ countries + Advertisement Interested? Send us an email! html5@softgames.de

  19. THANKS! Questions?  www.softgames.de html5@softgames.de @softgames LinkedIn.com/in/alexanderkrug

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