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Smart & Interactive Networks for Smart & Innovative Entrepreneurs Philippe VANRIE, EBN University Industry Interaction Conference 2013 UIIN AMSTERDAM, 28 TH May 2013. 1 . The EBN Network a community sharing values, goals & brands.
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Smart & Interactive NetworksforSmart & Innovative EntrepreneursPhilippe VANRIE, EBNUniversity Industry Interaction Conference 2013UIINAMSTERDAM, 28TH May 2013
1. The EBN Networka community sharing values, goals & brands • The European Network of BICs(Business & Innovation Centres), Innovation-based incubators, innovation centre, entrepreneurship & start-up Centres • An organized Network of 200+ Business & Innovation Support Centres covering most regions of EU 27 + neighbouring as well as partnering countries • An initiative taken 30 years ago by the EC, public authorities, industry leaders, and Universities, a pioneer in PPP, a connector between knowledge and business • A dynamic cluster of clusters with 25.000+ entrepreneurs within the active portfolio • A community of qualified & committed intermediariesinside !
o Networking, a core-competence! • A key-skillfor innovators and knowledge-based entrepreneurs, and for entrepreneurial universities • A pre-requisitefor anything smart ! • A true new profession to beinserted in academic (pragmatic) education, a communitywithitsownlanguage and C (C for Community) RM software ! • A strange business objectdeveloping a series of functions
o A network, a platform for services & progress! • collective reputationbuilder • a frame for roadmapping • individual services provider • internalqualityinsurance & externalbranding • total benchmarking & resources centre • capacity building & ad-hoc training • intra-communitythematicnetworking • idea-lab and a collaborative projectsfactory • hub & spokeconnectingplatform • bizdev & opportunityspotting • a precursor of scaling-up new schemes • an international partnershipsfacilitator
3. WhyNetworking,Clustering • Learning • FindingModels • Beinginspired • Beingproud • Sharing efforts • Help takingdecisions • Sharing values: ethics, integrity, reputation • BV social-club: trust, affectivity, emotion, • Exploring the world • For opportunityspotting • Teaming-up talents • Making business & money: of course ! • Cluster or not cluster ?
networking/clusteringNot like this ! • Not for creating ghettos • Not for enhancingsectorialcorporatism • Not for researchplayersonly • Not for bigbrothersonly • Not for strategicstudiesonly • Not by « ministerial top-down decision » only • Not to createcentralized « big fat platform » • Not to isolate the cluster management from the otheractors
networking/clusteringYes! • Yes for a focus on downstream applications • Yes for entrepreneurial clusters • Yes for « small business/SMEsfriendly » clusters/networks • Yes for networked clusters/ clustered networks • Yes for « open innovation » communities • Yes for clusters whodelivers value services! • Yes for clusters who road-maps the ecosystem • Yes for a professionnal « business object »
Let’s talk about innovation, a pillar of entrepreneurship • Connect & develop • Sense & simplicity • Ecomagination • Thinkdifferent • Invent • Think • Connecting people • Sponsors of tomorrow • Research in motion • Efficient dynamics • Shift the wayyou move • Motion & emotion • Find more • Collaborate.Create.Succeed • A passion for progress • Materials for a better life • Sense & power
Innovation is about connectingideas, markets & people Market & customers Ideas & networking Thinking Inventing Connecting Collaborating Imagination Passion … People ! Intrapreneurs! • Develop I Succeed • Move I Motion I Dynamics • Simplicity • Sense • Tomorrow • Progress I Power • … • People ! Entrepreneurs!
Whatis innovation ?An ocean of bothtechnology & entrepreneurial vocabulary • Upstream R&D, yes of course (new IP above all) • Technology & Engineering (a passion for optimizingprocesses) • Blue ocean(inventing new market, ex: i-pad) • Redocean (intensifying frontal competition) • Radical (Re-inventingyourcompany!, ex: Keytradebank) • Disruptive (« innovation perturbatrice », ex: RyanAir) • Incremental (Optimizing the processes) • Micro-innovations (constituents of a corp. system for innovation) • Quality management & continuousimprovement • Strategic innovation (ex: Dacia) • Unintentionnal innovation • Survival innovation (La Redoute « on-line » shop) • Downstream applications (end users-oriented)
How does innovation works ?It’s about modern management ! • First of all, integrate innovation at the core of the strategy, as a pivotal & visible corporate value • Movingfrom/balancingoptimizing business to/and creating business • Develop innovation teams (with R&D of course but not only) • Stimulateparticipative management, a highdegree of delegation & responsibility, collaborative & team works, and employee engagement (an innovative HRM style) • It’s an « inside-out » open processinteractingwithcustomers, prospects, suppliers, partners, competitors, staff • Balance supply-pushed (new technologies) withdemand-led (based on marketrequirements) • Design systems for ideasassesment and prioritization of detected/selectedopportunities
Invest in interactionconnectyourselfwithyourenvironment • Stimulate creativity at the periphery (on emerging or niches aspects of the business) of the core business units • Take an active part in your ecosystem’s life (ex: poles of competitiveness, clusters, corporate incubators, corporate venturing fund, technoparks, FP7 joint research projects,...) • Develop an acute sense of advanced services amongst your innovation team (Oracle selling associated services & consultancy) • Capture capabilities held by small firms (M&A or others), such as in Biotech (GSK ‘s Centres for excellence in drug discovery) • Open your non core-business IP, and deploy a licensing + a spin-off strategy (ex: Technicolor) • Let others develop your non strategic initiatives (Lucent, H-P) • Sponsor communities of young talents (engineering schools, business schools) and of application developers (Ex: Intel, Oracle)
Innovation= an apps cultureThe proximitywith the end-usersan acute understanding of the usages The Changing Technology landscape is not only affected by disruption, but more by the rise of downstream applications (for usable products & services) @ be hungry for applications, @ look at the emergence of niches, @ surf through the extreme diversity in applications, @ be serial “opportunity spotter”, fast movers and integrators of market intelligence, @ be inspired by customer-lead innovation routes, @ deploy pervasive solutions approaches
Innovation behaviors & skills • Creative intelligence, not only cognitive skills • Courage to take + ability to manage risks • Courage to start + stop • Emotion + realism • Collective leadership • Customer intelligence • Opportunityspotting • KM/EI integrators • Associatingskills (connecting disciplines) • Questionningskills (why, why not, what if,…) • Observingskills (observingothers, beinganthropologist/sociologist) • Experimentingskills (prototyping + overseasexp.) • Networking skills (going out, ideas festivals,…)
5. Innovation Policies ! 1. The world was flat 2. The world has been spiky 3. The world is now smart ! …… smart growth, smart specialization, smart cities, smart hubs, smart networks, smart policies, smart entrepreneurs, smart specialization strategy……
Never forget the priorities for an entrepreneur ? • Stabilizing and increasing business (sales, income, P&L) • Projectingthese trends in the mid-term (3-5 years) • Securingits USP, and differenciation • Scaling-up cash-cows + diversifying the range of products/services • Complyingwithprofessional standards and regulatoryconstraints • Strengtheningcore-competence(s), and paying attention to HRM and skillsdevelopment • Improvingitsfinancialrobustness (equities, cash-flow/working capital, capacity to invest and to borrow) • Optimizingmargins and stayingcompetitive
SME priorities, whatnext ? • Watchingcompetitors, assessing new market trends, identifying new technologies, … • Creating & maintainingreputationwith clients & partners • Aquiring new customers and exploringint’lmarkets • Modernizing the factory, purchasingcleverly, controlling • Inventing new sales channels • Keeping the social peace • Protecting IP • Managing (limiting) risks of all types • Moving to advanced services • Moving to licensing, trying acquisitions, daringnetworking and collaborative projects …
Invest in the ecosystem !clear focus & easyaccess ! • Efficient territorial innovation ecosystemsrequire a well-characterized road-map of support services providers • Vital for individual performances and for enablingcooperationbetweenplayers • Simply vital for the emergence of competences, efficency of support, and open innovation • Plug your BIC, your STP, your TTO adequatelyinto the ecosystem and collaborateopenlyaroundyourcoreknowledge/competence
Invest in territories!the place-basedtheory, the proximity factor • Serious Gaming at Coventry (entrepreneurial) University • Birmingham (real SMEs) Photonics Clusters • KIS Biotherapies clustering in Nantes • Knowledge Dock regeneration in the Docklands • Creative computer graphics in Darmstadt • Cleantech platform in Lahti • Software development centre for start-ups in Cork • SatNavGalilleo applications incubated in Liège • An IT community of 100+ start ups in Barcelona • An integrated TT-Incubation-VC-cluster ecosystem on micro/nano-electronics in Leuven • Creativity and design crash courses in Sunderland • Mechatronics in Haute-Savoie, Photovoltaics in Savoie, • Software apps in Coimbra • And so many other smart regions: Eindhoven, Oulu, Kazan, Lund/Mamoe, Grenoble, Emilia-Romagna, Basque Country, Brno, ...
Invest in Quality (compliance & benchmarking) Characterizeyourself and defineyourspecificmetrics Elaborate information agregates and performances indicators Collect data (quali- & quanti-) & accumulate data Invent a serious community-based process (auto-evaluation) and accessible auditing system Create your professional standards Accredit the community members, without conflict of interest Report on performances, individually and collectively Beside compliance, create a benchmarking culture Activate thematic benchmarking and peer reviews Use quality systems as a permanent improvement tool
Invest in corecompetences a standards for Innovation-basedIncubators • incubator of new business ideas/models • creator of new innovativestart-ups • generator of spin-offs • developer of innovative SME projects • accelerator of growth • animator of clusters • proximityconnector local/global • multiplierof public policy • networking hub to experts, agents, players, investors… • Opportunityspotter, « hands-on » business developper • Coach & mentor, strategicadvisor
Think « supplychain »and whereyou are in the chain ! • stimulate • detect • assess • select • Plan /Modelize • Pre-Incubate • Seed finance • Incubate • Mentor • Cluster • Accelerate/Post-incubate • Internationalize
Invest in Quantity ! Measure (seriously) & promote the impact 180.000 Business Plans developed 75.000 Start-up companies created 150.000 Existing SMEs supported 330.000 Jobs created
Thank you very much for your attention European BICs Network (EBN) Philippe VANRIE Chief Executive Officer Avenue de Tervuren, 168, B-1150 Brussels Tel. +32 (0)2 772 89 00 Fax +32 (0)2 772 95 74 pva@ebn.eu www.ebn.eu