1 / 10

Robert Christner Christina Cruz Eric Lora

Robert Christner Christina Cruz Eric Lora. History. Ingbar Kamprad was the founder Founded in 1943 in Sweden IKEA originally sold pens, wallets, picture frames, table runners, watches, jewelery and nylon stockings 1985 first store in the U.S. opens. Ikea and the Environment.

peyton
Download Presentation

Robert Christner Christina Cruz Eric Lora

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Robert Christner Christina Cruz Eric Lora

  2. History • Ingbar Kamprad was the founder • Founded in 1943 in Sweden • IKEA originally sold pens, wallets, picture frames, table runners, watches, jewelery and nylon stockings • 1985 first store in the U.S. opens

  3. Ikea and the Environment Three Corner Stones We use fewer raw materials and create less waste and discharge. The extensive use of wood in our products.Wood is a recyclable, biodegradable and renewable material – an excellent material to use from an environmental point of view. Training co-workers and engaging them in environmental issues.

  4. Strengths • Items are coordinated • Great design • International appeals • Inviting (restaurant, play area) • Show rooms • Sustainable practices ( no bags) • Affordable • Wide range of style • Wide range in functions

  5. Strengths • “No matter which style you prefer, there's the latest armchair that goes with the classic bookcase that goes with the new extending table that goes with last year's armchair. So our range continues to be wide in a variety of ways. Year after year after year.”

  6. Weaknesses • Crowd • Items need assembly • Location (32 stores in the U.S.) • Lack of advertising in the U.S. Market • Mass production • “By Christmas 2007, every living room in Portland will be identical. I’ve seen it happen before” - Chaz

  7. Opportunities • Expansion into electronics • High traffic (PDX) • More advertising for U.S. market Threats • Higher end furniture stores • Pottery Barn, Crate & Barrel, Pier 1 Imports • Target, Wal-Mart, and other local Retailers

  8. Facts and Figures Sales by region Asia + Australia 3 % North America 16 % Europe 81 % The IKEA Group in figures Sales for the IKEA Group for the financial year 2004 (1 September 2004 - 31 August 2005) totalled 14.8 billion euro.

  9. MAX stop “Cascade Station” Close to the Portland Airport 250 seat restaurant 75 bike racks 280,000 sq. ft. Ikea Portland

  10. Sources • www.youtube.com • www.ikea.com • http://www.liewcf.com/blog/wp-images/ikea.jpg • http://www.urbanhonking.com/portland/archives/2005/11/the_swedish_are.html

More Related