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Explore the key traits and characteristics of entrepreneurs, inventors, innovators, and marketing entrepreneurs with examples like Thomas Edison, Henry Ford, and Burger King's left-handed Whopper. Discover how each type contributes uniquely to the business world.
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Entrepreneur • One who organizes, manages, and assumes the risks of a business or enterprise.
Inventor • Comes up with ideas for entirely new products and services • Thomas Edison • Alexander Graham Bell • Eli Whitney • Benjamin Franklin • Henry Ford • James Naismith
Innovator • Takes existing products or services and changes some aspect of them, such as features, size, or pricing • Internet • Weapons • Money
Marketing Entrepreneurs • They do not change the product itself, but rather the way the product is perceived by consumers. • Burger King creates the left handed Whopper