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Hybrid Media Marketing

Hybrid Media Marketing. eCommerce Conversion Marketing. eCommerce Retailers Face a Serious Online Marketing Challenge. Problem #1. In order for buyers to find you they must be actively searching for targeted keywords that describe your product *.

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Hybrid Media Marketing

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  1. Hybrid Media Marketing eCommerce Conversion Marketing

  2. eCommerce RetailersFace a SeriousOnlineMarketing Challenge

  3. Problem #1 In order for buyers to find you they must be actively searching for targeted keywords that describe your product* * That’s assuming your website appears in the search engine results

  4. But What if They Don’tKnow to Search forYour Product? Would You Have Searched for this? People are buying, but who’s searching?

  5. Problem #2 Assuming shoppers do find you online, your listing is surrounded by your competitors

  6. Which to Choose?

  7. What if… You could bypass your competitors by winning over buyers FIRST and driving them straight to your website to buy?

  8. Sure… But How? Companies like L.L. Bean and Lillian Vernon have built multi-billion dollar empires with direct mail catalogs. Why? Because they work.

  9. Why are Direct Mail Catalogs so Effective? • People like catalogs (they like them so much, that the post office even offers catalog forwarding!)

  10. Why are Direct Mail Catalogs so Effective? • People understand catalogs to be shopping resources The catalog is a sales format, not an advertising format like a consumer magazine.

  11. But there is oneBIGproblem…

  12. Cost! The cost of producing a direct mail catalog is way beyond the budget of most online retailers… Catalog Design…… $9,000 Printing…………….$15,000 Postage…………….$12,000 Mail Prep…………….$3,000 Mailing List………….$7,500 Total………………...$46,000* * Conservative Estimate

  13. What if… You could enjoy the same benefits of direct catalog marketing for only a fraction of the cost?

  14. What if… You could “lease” space in a direct mail catalog that was delivered to tens of thousands of highly targeted buyers?

  15. How would sales be impacted if your products were seen by 50,000 targeted buyers every three months? Want to find out?

  16. At 50,000 Targeted Impressions… • A 2% Conversion Ratio = 1000 Sales Now Multiply Your Estimated Conversion Ratio by the Amount of your Average Online Order Amount 1000 (# of Sales) X $50 (Average Online Order) = $50,000

  17. Sales Is a numbers game

  18. Logically…More Exposure=More Sales But Not Necessarily…

  19. TARGETEDExposureamongQUALIFIEDProspects= More Sales

  20. Targeted: Our Catalogs Serve Niche Markets Qualified: Recipients Earn $75,000+ Per Year And Make Online Purchases

  21. But What If… There’s a competing product in the same catalog? There won’t be. You’ll have exclusive rights to your product niche. (That’s one reason to move fast before your competitor moves in)

  22. But What If… I don’t have print ready images? We’ve got you covered. We offer professional, catalog quality, print ready images for $25 per product.

  23. What’s the Cost? One full catalog page that reaches 50,000 prospects costs only $1895 every 3 months That’s $0.04 per impression! That same exposure with a Pay Per Click ad campaign at $0.50 per click = $25,000 (ouch)

  24. Why Every 3 Months? A catalog has a “shelf life” of about 3 months. In other words, people keep catalogs around to browse, and pass on to friends for about 3 months

  25. Think Of It This Way… Because your product advertising is working for you for a full three months, your marketing cost per month = $631 per month Are you spending more than that on ineffective advertising now?

  26. Do You Offer a Discount for Multiple Pages? You bet, and that’s smart thinking… The more products you feature, the greater the chance that one of those products will “click” with a customer and drive them back to your website to buy. You’ll enjoy a 10% discount with 3 or more pages

  27. Do You Take a Cut of the Sales? • Nope. • None. • Zero.

  28. What If I Only Have One Product? We also offer partial pages at a reduced cost: 2/3 Page: $1375 (equivalent to $485 per month) 1/3 Page: $785 (equivalent to $261 per month)

  29. How Many Products Can I Showcase a Page? Generally, up to 5 products fit comfortably on a page. With 5 products on a page, the cost per impression per product= $0.008 (less than one penny)

  30. How Will People Buy? Our catalogs are designed to DRIVE TRAFFIC TO YOUR WEBSITE Your website address will be listed with each product

  31. Which Products Should I Choose? It’s a good idea to choose your most popular products. Once shoppers come to your site to buy, your website can do the job of cross selling and up selling additional products.

  32. But What If… It doesn’t work? But what if it does? What if this is exactly what you need to skyrocket your sales? What if this is the exposure you need for your product to be ‘discovered?’

  33. If you do what you’ve always done, you’ll always get what you’ve always gotten. - Tony Robbins Is this the time you’ll try a different approach?

  34. What are the Requirements? • A Quality eCommerce Website • A Product that Fits the Target Demographic* • A Desire to Increase Your Sales * Visit www.HybridMediaMarketing.com to see the demographics we are currently targeting

  35. Reasons to Act Fast • Space is limited • We only accept one retailer per product niche • Product positioning is based on a first come, first serve basis. Those who act early enjoy the best placement in the catalog.

  36. What Next? Think Direct Mail Catalog Marketing Can Increase Your Sales? Go to www.HybridMediaMarketing.com And submit your request for consideration

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