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WebWorld: The 100% Solution Tom Peters 2001 Clarus eC Leadership Conference Chicago/15 May 2001

WebWorld: The 100% Solution Tom Peters 2001 Clarus eC Leadership Conference Chicago/15 May 2001. Today’s Slides Available at … tompeters.com (Also see “WebWorld: The 100% Solution” – the document).

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WebWorld: The 100% Solution Tom Peters 2001 Clarus eC Leadership Conference Chicago/15 May 2001

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  1. WebWorld:The 100% SolutionTom Peters2001 Clarus eC Leadership ConferenceChicago/15 May 2001

  2. Today’s Slides Available at …tompeters.com(Also see “WebWorld: The 100% Solution” – the document)

  3. “There will be more confusion in the business world in the next decadethan in any decade in history. And the current pace of change will only accelerate.”Steve Case

  4. “We are entering an era of no limits, with nothing to brake the cascade of human intelligence unleashed by the Information Age. The Web essentially allows all the brains on earth to communicate and share insights in real time, around the globe, all the time.”Jeffrey Young, Cisco Unauthorized

  5. <1000A.D.: paradigm shift: 1000s of years1000: 100 years for paradigm shift1800s: > prior 900 years1900s: 1st 20 years > 1800s2000: 10 years for paradigm shift21st century: 1000X tech change than 20th century (“the ‘Singularity,’ a merger between humans and computers that is so rapid and profound it represents a rupture in the fabric of human history”)Ray Kurzweil, talk april2001

  6. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

  7. Forces @ Work IThe Destruction Imperative!

  8. Forget>“Learn”“The problem is never how to get new, innovative thoughts into your mind, but how to get the old ones out.”Dee Hock

  9. The [New] Ge WayDYB.com

  10. Forbes100 from 1917 to 1987: 39 members of the Class of ’17 were alive in ’87; 18 are in ’87 F100; the 18 F100 “survivors” underperformed the market by 20%; just 2 (2%), GE & Kodak, outperformed the market from 1917 to 1987.S&P 500 from 1957 to 1997: 74 members of the Class of ’57 were alive in ’97; 12 (2.4%) of 500 outperformed the market from 1957 to 1997.Source: Dick Foster & Sarah Kaplan, Creative Destruction: Why Companies That Are Built to Last Underperform the Market

  11. Message: Destroy to Create!

  12. RM: “A lot of companies in the Valley fail.”RN: “Maybe not enough fail.”RM: “What do you mean by that?”RN: “Whenever you fail, it means you’re trying new things.”Source: Fast Company

  13. Brand InsideBrand Org:Lean, Linked, Electronic & Malleable

  14. “The corporation as we know it, which is now 120 years old, is not likely to survive the next 25 years. Legally and financially, yes, but not structurally and economically.”Peter Drucker, Business 2.0 (08.00)

  15. White Collar Revolution!

  16. The Pincer 5“Destructive” entrepreneurs/ Global Competition“White Collar Robots”THE INTERNET![E.g.: GM + Ford + DaimlerChrysler]Global Outsourcing[E.g.: India, Ghana]Speed!!

  17. 108 X 5vs. 8 X 1** 540 vs. 8 (-98.5%)

  18. 80,000?

  19. Brand InsideBrand Work: The Professional Service Firm Model & The WOW Project

  20. 11 September 2000

  21. 09.11.2000: HP bids $18,000,000,000for PricewaterhouseCoopersConsulting business!

  22. [“These days, building the best server isn’t enough. That’s the price of entry.”Ann Livermore, Hewlett Packard]

  23. % Rev From Service:GE (80%) … IBM (80%) … HP … Sun … UTC … Springs …????

  24. Answer: PSF![Professional Service Firm]Department Headto …Managing Partner, HR [IS, etc.] Inc.

  25. Maybe one [or more] of your“PSFs” becomes the tail that wags the dog?????[E.g.: engineering, IS-logistics-customer service]

  26. New OrleansApril 2000:NAPM

  27. “Youare the …Rock Stars of the B2B Age!”

  28. The Raw Material … The WOWProject!

  29. “Reward excellent failures. Punish mediocre successes.”Phil Daniels, Sydney exec

  30. The greatest dangerfor most of usis not that our aim istoo highand we miss it,but that it istoo lowand we reach it.Michelangelo

  31. Joe J. Jones 1942 – 2001 HE WOULDA DONE SOME REALLY COOL STUFF BUT … HIS BOSS WOULDN’T LET HIM!

  32. “Learn not to be careful.”Photographer Diane Arbus to her students (Careful = The sidelines, per Harriet Rubin in The Princessa)

  33. Brand InsideBrand Talent: The Great War for Talent

  34. “When land was the productive asset, nations battled over it. The same is happening now for talented people.”Stan Davis & Christopher Meyer, futureWEALTH

  35. From “1, 2 or you’re out” [JW] to …“BestTalent in each industry segment to build best proprietary intangibles”[EM]Source: Ed Michaels, War for Talent (05.17.00)

  36. “We have transitioned from an asset-based strategy to a talent-based strategy.”Jeff Skilling, CEO, Enron

  37. Message: Some people are better than other people.Some people are a helluva lot better than other people.

  38. “Top performing companies are two to four times more likely than the rest to pay what it takes to prevent losing top performers.”Ed Michaels, War for Talent (05.17.00)

  39. What gets measured gets done. What gets paid for gets done more.What gets paid a lot for gets done a lot more.

  40. “Diversity defines the health and wealth of nations in a new century. Mighty is the mongrel. … The hybrid is hip. The impure, the mélange, the adulterated, the blemished, the rough, the black-and-blue, the mix-and-match – these people are inheriting the earth. Mixing is the new norm. Mixing trumps isolation. It spawns creativity, nourishes the human spirit, spurs economic growth and empowers nations.”G. Pascal Zachary, The Global Me: New Cosmopolitans and the Competitive Edge

  41. The Cracked Ones Let in the Light“Our business needs a massive transfusion of talent, and talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.”David Ogilvy

  42. “AS LEADERS, WOMEN RULE: New Studies find that female managers outshine their male counterparts in almost every measure”Title, Special Report, Business Week, 11.20.00

  43. Mantra2001Talent = Brand

  44. What’s your company’s … EVP?Employee Value Proposition, per Ed Michaels et al., The War for Talent

  45. EVP = Challenge, professional growth, respect, satisfaction, opportunity, rewardSource: Ed Michaels et al., The War for Talent

  46. Brand InsideReprise

  47. Pine-paneled Office Address: 1 Big Man Plaza Secretary Suit Formal Rank conscious Pretense (“Failures are for fools.”) I love “Yes men” Self-contained Seat 9B, UA233 Address: Anne@Corp.com Typing: 60 WPM Casual M-F Approachable We are a HOT Team Screwing up is as normal as breathing I love Misfits! I love partners N.W.O.:WasIsIs

  48. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

  49. Forces @ Work IIThe Commodity Trap

  50. “Companies have defined so much ‘best practice’ that they are now more or less identical.”Jesper Kunde, A Unique Moment

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