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Sean Nelson Audrey Frank Anson (Chan Chuen Yiu )

By. Sean Nelson Audrey Frank Anson (Chan Chuen Yiu ). Agenda. Company Background. In 1980… Whole Foods Market started out with one small store in Austin, Texas. Today… More than 270 stores in North America and the United Kingdom. Team Members: 54,000 Distribution Centers: 9.

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Sean Nelson Audrey Frank Anson (Chan Chuen Yiu )

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  1. By Sean Nelson Audrey Frank Anson (Chan ChuenYiu)

  2. Agenda

  3. Company Background • In 1980… • Whole Foods Market started out with one small store in Austin, Texas. • Today… • More than 270 stores in North America and the United Kingdom. • Team Members: 54,000 • Distribution Centers: 9 The flagship store and global support offices in Austin, Texas

  4. A Mission-Driven Company

  5. A Mission-Driven Company

  6. A Mission-Driven Company

  7. A Mission-Driven Company

  8. Green Mission • The Three R’s • Alternative Energy • Green Building • Other Green Initiatives

  9. High quality food • Real estate in wealthy neighborhoods • Good customer service • Passionate and enthusiastic employees • Passionate environment allows others to learn about various nutritional ideas and supplements that are unavailable elsewhere • No Unions • Fair labor wages for the farmers

  10. Pricing perception - "Whole Paycheck" • Viewed as a luxury shopping destination • Targets a relatively small amount of shoppers • Lacks true customer loyalty

  11. Expand private label • Wide amount of areas where the stores are located allows for individual famers to sell to store regions • Limit all potentially tainted food • Expand prepared foods • Classes that educate the new consumer about a new product

  12. Economic downturn impacts consumer spending • Low cash on hand • Low spend per trip due to high prices. • Individuals buy the specialty item and not the essentials • Organic and specialty labeled items are not strictly regulated by the U.S., which may lead to potentially contaminated food by farmers who cut corners

  13. http://www.youtube.com/watch?v=Vs31CkHWwBE&NR=1 TV Commercial

  14. References • http://www.wholefoodsmarket.com • http://en.wikipedia.org/wiki/Whole_Foods_Market • http://www.youtube.com/watch?v=Vs31CkHWwBE&NR=1

  15. The End

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