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Triggering End-User Demand

Triggering End-User Demand. Jeffrey Rodman Co-Founder, CTO. HD Voice Summit September 2009. Agenda. An overview: what and why? Some highlights on current uptake Ten Reasons to Appeal to End Users. Why do we need it?. Who’s Not Convinced, and Why?. Some vendors Some enterprises

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Triggering End-User Demand

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  1. Triggering End-User Demand Jeffrey Rodman Co-Founder, CTO HD Voice Summit September 2009

  2. Agenda • An overview: what and why? • Some highlights on current uptake • Ten Reasons to Appeal to End Users

  3. Why do we need it?

  4. Who’s Not Convinced, and Why? • Some vendors • Some enterprises • Some people • They don’t understand what HD Voice is • They don’t understand why it’s important

  5. Who’s Not Convinced, and Why? • Some vendors • Some enterprises • Some people • They don’t understand what HD Voice is • They don’t understand why it’s important • They need it, they just don’t realized they need it

  6. What is HD Voice, Anyway? Traditional Telephone 300 - 3300 Hz 300 14000 Hz 3500 100

  7. What is HD Voice, Anyway? Traditional Telephone 300 - 3300 Hz 80 - 14,000 Hz Human Speech 300 14000 Hz 3500 100

  8. What is HD Voice, Anyway? Traditional Telephone Presence 300 - 3300 Hz 80 - 14,000 Hz Human Speech 300 14000 Hz 3500 100

  9. What is HD Voice, Anyway? Traditional Telephone Consonants Presence 300 - 3300 Hz 80 - 14,000 Hz Human Speech 300 14000 Hz 3500 100

  10. The Moon and the Outhouse There’s A Bad Moon On The Rise

  11. The Moon and the Outhouse There’s A Bathroom on the Right

  12. A Bathroom Rising 7000Hz 3300Hz 300Hz THERE’S A BAD MOON ON THE RI----------SETHERE’S A BATH-ROOM ON THE RI--------GHT

  13. A Bathroom Rising 7000Hz 3300Hz 300Hz THERE’S A BAD MOON ON THE RI----------SETHERE’S A BATH-ROOM ON THE RI--------GHT

  14. A Bathroom Rising 7000Hz 3300Hz 300Hz THERE’S A BAD MOON ON THE RI----------SETHERE’S A BATH-ROOM ON THE RI--------GHT

  15. Ten Reasons for HD Voice:You Can Understand that New Overseas Team • Add accented clip

  16. Ten Reasons for HD Voice:You Can Understand that New Overseas Team (you are here)

  17. Ten Reasons for HD Voice:You Can Understand that New Overseas Team (you are here)

  18. Ten Reasons for HD Voice:You Can Hear the Kids

  19. Ten Reasons for HD Voice:You Can Hear the Kids

  20. Ten Reasons for HD Voice: It’s Lots Easier • Get it the first time • More accurate • Fewer mistakes • Why decide between “missing it” and annoying them? • Can you speak up? • What did you say? • Can you get closer to the mic? • Is someone else talking? Can they stop talking? • Can somebody stop typing? • Can you move that fan farther away? • Who just said that?

  21. Ten Reasons for HD Voice: Save Your Energy for Dancing

  22. Ten Reasons for HD Voice: Save Your Energy for Dancing DOLPHIN? DAUPHIN?

  23. Ten Reasons for HD Voice: Save Your Energy for Dancing DOLPHIN? DAUPHIN?

  24. Ten Reasons for HD Voice: Like being there(er) Traditional Telephone Consonants Presence 300 - 3300 Hz 80 - 14,000 Hz Human Speech 300 14000 Hz 3500 100

  25. Ten Reasons for HD Voice: Enhance Emergency Abilities • Emergency audio is where HD Voice excels • Accented speech • Background noise • Talkers are far away • Everyone’s tired and under stress • Echoes and reverberation • There’s one chance to get it right

  26. Ten Reasons for HD Voice: Enhance Emergency Abilities

  27. Enhancing Demand: HD Voice is…Cool! • It’s “cool” • if you’re old • It’s “sick” • if you’re young • It’s “groovy” • if you’re so old you’re young again Vocabulary source: “How Not To Act Old,” c. 2009 Pamela Redmond Satran, HarperCollins Publishers

  28. Ten Reasons for HD Voice: “HD Is Too Expensive” is so yesterday • Do the cost-benefit analysis • Incremental Benefits • large and continued • Incremental Cost • Low and shrinking • Bandwidth increments are minimal to none • G.722 == G.711 with 2x the fidelity • Equivalent codecs down to low rates • Phone cost is minimal to none • Buying today? Gotta be HD Voice!

  29. Ten Reasons for HD Voice:Everybody’s Making It • Networks • France Telecom/Orange (2006) • Wireless Moldova trials • British Telecom • T-Mobile • Telecom Italia • Telstra • Korea Telecom • Hosted services: ZipDX, IP5280, Alteva, etc. • Verizon Business (2010) • Cablevision Systems Optimum Lightpath • Cox, Global Crossing, etc. (2010) • Endpoints • Polycom • AudioCodes • Cisco • Avaya • snom • Android Glass • Siemens • Cellphones mostly compatible

  30. Ten Reasons for HD Voice:Your Competitor Sounds Good.

  31. Ten Reasons for HD Voice:Your Competitor Sounds Good. You Don’t.

  32. Spread the Message! • Listen for opportunities • Direct communication and marketing • Indirect: Bring up HD Voice in TV shows, movies,

  33. THANK YOU!

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