So Your Organization Rolled Out iPads… Now What? An SPBT-sponsored Webinar

1. So Your Organization Rolled Out iPads… Now What? An SPBT-sponsored Webinar

2. iPads in the Workplace

3. Consider the Landscape

4. Reasons for Adopting iPads in the Workplace • iPad increases means to work remotely, whether at home or “anywhere” (88%) • iPad increases productivity and computing satisfaction (close 2nd place) • iPad allows access to business applications and documents while keeping data secure (59.3%) -- Survey of 5000 Citrix Customers

5. Benefits of iPad Adoption -- Nielsen Company, Q1 2011 Mobile Connected Device Report

6. Top 5 Reasons for Delaying iPad Adoption • Security (63.4%) • Company policy won’t allow company data on hardware other than company PC (37.3%) • iPad is a “non-standard” device (36.6%) • iPad doesn’t support corporate applications (24.1%) • Lack of resources or skill to support iPad (23.9%) -- Survey of 5000 Citrix Customers

7. iPad Enterprise Market Share

8. Physician’s Use of Mobile Devices What type of device do you have? -- QuantiaMD Survey of 3700 physicians, June 2011

9. “Super Mobile” Physicians Are Changing Clinical Practices Which professional activities do you currently use your mobile device for? -- QuantiaMD Survey of 3700 physicians, June 2011

10. Physician Preference for iPad Detailing • 68% were extremely satisfied or very  satisfied with the format • 8 in 10 physicians rated digital detailing as the same or better than previous methods (eg, paper-based visual aids) -- Harrison Group survey of US physicians, March 2011

11. Physician Preference by Specialty • 38% of physicians surveyed have seen a pharma/biotech rep use iPad • Of these: • 36% of GPs/IMs • 52% of general surgeons • 48% of infectious disease specialists • 39% of ob-gyns …agree that representatives should use tablet devices to discuss products during office calls -- Manhattan Research survey of 1755 physicians, July 2011

12. Lessons from the Landscape • iPad has become the primary tablet device • As price point decreases and technology increases, it’s a strong value proposition for physicians to own these devices • In a rush to get iPads to the field, the quality of programs created for iPads has been below par • Pharmaceutical companies need to rethink how to design their digital media assets to enhance the user’s tablet experience

13. Design for People

14. Design for People When would you prefer an iPad to a laptop? Who Are Your People? Who are your target audience? Where do they live, work, play? What challenges do they face? Name them and your perspective changes. What Is Your People’s Story? What do they do in their daily life? How will their daily life intersect with your product? Get into their minds. 

15. Best Practices • Enhance Interactivity (Don’t Just Add Features) • Flatten Your Information Hierarchy • Reduce Full-Screen Transitions • Enable Collaboration and Connectedness • Add Physicality and Heightened Realism • Delight People with Stunning Graphics • De-emphasize User Interface Controls • Minimize Modality • Consider Multi-finger Gestures

16. Minimalism Works Best Resist the temptation to fill the space! Keep it simple. Display only the content and controls that are relevant to the user at that moment. Use: Contextual Menus Keep features out of the primary navigation. Present actionable items at the appropriate time. Modal Views Give the user clear “modes” of operation (eg, View or edit a photo vs. manage groups of photos). Think how to segment features while maintaining a smooth connection between the modes.

17. Support iPad’s Two Orientations Considering every element of your app in two sometimes radically different layouts is like designing for two devices… except that it’s not two devices. The trick? Keep the experience consistent in each view for a seamless user experience when switching views. No Good Yes Good Notice how the “palette tool” takes up about the same footprint in both landscape and portrait mode. Notice how much more room the “palette tool” takes up in portrait mode.

18. Use Real-World Metaphors Touch changes how we interact with, edit, and perceive onscreen elements. The unique UI elements on the iPad are: • Select and take action on multiple items at once by dragging them to another area of the screen. • See both a list view and details of items in that list view (eg, Mail). • Edit elements in placerather than from a global menu bar. Tip: Think how you interact with things in the real world. Think of on-screen elements as tangible things (like spreading your fingers over a stack of photos to spread them out real-world.

19. Use the Psychology of Touch Touch is emotionally important to humans, conveys identity And “realness.” • File-folders from the filing cabinet • Printed documents • Notepads of paper • Clipboards • Books

20. Consider Core Touch Gestures

21. Communication Opportunities Unique to iPad • Inviting and sharable • Multi-user interactions • Presenter + viewer • Multiplayer games • Push content

22. Leverage or Rethink Your Training?

23. Remember: iPads Are Deployment Agnostic

24. Simple Microsoft Word Conversion

25. Desktop Publishing Conversion

26. HTML5

27. Development/Distribution Methodologies

28. A Case Study Or Two

35. Live

36. Example of Blended Live Event

37. Example of Live Event Reporting

38. Tomorrow’s Rep Today • iPhone/Smartphone & iPad • Full mobility • Connectivity anywhere, with everything – CRM, CMS, LMS, Outlook, VPN, Social, etc • Instant access to: • Education on disease, ePatient tools • Collaborative apps with Customers

39. Questions?