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Allison J. Morgan Ph.D. Candidate Pennsylvania State University Center for the Information Society

The Impact of Individual Differences on Web Searching Performance: Issues for Design and the Digital Divide. Allison J. Morgan Ph.D. Candidate Pennsylvania State University Center for the Information Society OASIS Workshop 2004. Agenda. Background Research Questions

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Allison J. Morgan Ph.D. Candidate Pennsylvania State University Center for the Information Society

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  1. The Impact of Individual Differences on Web Searching Performance: Issues for Design and the Digital Divide Allison J. Morgan Ph.D. Candidate Pennsylvania State University Center for the Information Society OASIS Workshop 2004

  2. Agenda • Background • Research Questions • Potential Contributions and Implications • Questions

  3. Background • The problem of the Digital Divide still exists. • Social access to technology may provide insight into the disparity among users and non-users of Internet technology. • Web search engines are important to the quest for information on the Internet. “Gatekeepers” to the web.

  4. Research Questions • The goal of this study is to investigate if individual differences of Internet users impact their searching performance and to assess the related implications for the digital divide. • RQ1: How do individual differences in users of Internet search engines impact searching performance? • RQ2: What are the higher order outcomes for the digital divide?

  5. Potential Contributions and Implications • Further support and expand the theory of Individual Differences. • Advance research efforts to develop theory to link the concept of individual differences with information retrieval. • Articulation of an additional obstacle to user participation with the Internet to supports further explanation of the problem of the digital divide.

  6. Questions

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