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Marketing Best Practices for Farmers & Farmers’ Markets

Marketing Best Practices for Farmers & Farmers’ Markets. What is in it for You?. Best Practices. How do customers select their farmers?. Best Practices. Why some vendors do better?. Best Practices. What is Market management role?. What is market management’s role?. Best Practices.

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Marketing Best Practices for Farmers & Farmers’ Markets

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  1. Marketing Best Practices for Farmers & Farmers’ Markets

  2. What is in it for You?

  3. Best Practices How do customers select their farmers?

  4. Best Practices Why some vendors do better?

  5. Best Practices What is Market management role?

  6. What is market management’s role? Best Practices

  7. How do customers select farmers?

  8. Presentation

  9. Communication/Interaction

  10. Sampling

  11. Catchy, well placed signage

  12. Creating Catchy Signage Formulate a unique identity - distinct from your neighbor

  13. Develop market goals –3 years

  14. Determine your message

  15. What each customer needs to know about you AND your products

  16. Catchy Signage

  17. Why do some vendors do better than their equals?

  18. Presentation

  19. Clearly displayed prices

  20. Clearly displayed prices

  21. Inviting Set up – toward people, not an enclave of you

  22. 1. Actively engaging people Communication

  23. 1. Actively engaging people 2. Our products are an extension of who we are Communication

  24. 1. Actively engaging people 2. Our products are an extension of who we are Communication

  25. 1. Actively engaging people 2. Our products are an extension of who we are Communication 3. Give people an opportunity to connect

  26. 1. Actively engaging people 2. Our products are an extension of who we are 3. Give people an opportunity to connect Communication 4. Think of new ways to eat veggies, fruits recipes; suggestions

  27. Educate • Each time you interact

  28. Educate • Each time you interact • About your approach

  29. Educate • Each time you interact • About your approach • Your philosophy on growing

  30. Educate • Each time you interact • About your approach • Your philosophy on growing • Share photos of your farm, animals, pasture, trees on a photo board; keep fresh looking

  31. Retail Front • Decide your layout & product presentation • Clearly printed and large banners • Farm name & logo displayed • Clean, Maintained Canopies • A-Frame signs for front of canopy

  32. What Role Does Social Media Play?

  33. Post updates of farm / art status and progress pictures

  34. Announce products coming to market and at market; post pictures

  35. Consider a video tour

  36. Ask for the SALE!

  37. What role does Market management play?

  38. Catchy, well placed signage

  39. Create a celebratory atmosphere

  40. Inviting Set up – outward to people, sharing information

  41. Accept WIC dollars & SNAP

  42. Social Media Plays a Role

  43. Social Media Follow us: • on Facebook @Milk Lady Farmers Markets • website milkladymarkets.org • Twitter @Milk Lady markets

  44. Kids Activities

  45. Music & Demos at the Market

  46. Young Entrepreneurs Program CJ’s Organic Lemonade Henry’s Wreaths

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