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Advocacy of the Millennium Development Goals: Role of Broadcasters. Kim Hak-Su United Nations Under-Secretary-General & Executive Secretary, UNESCAP. Asia Media Summit 2006: 29-31 May. Reducing income poverty. Approaching universal primary education. Achieving gender parity in education.
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Advocacy of the Millennium Development Goals: Role of Broadcasters Kim Hak-SuUnited Nations Under-Secretary-General & Executive Secretary, UNESCAP Asia Media Summit 2006: 29-31 May
Reducing income poverty Approaching universal primary education Achieving gender parity in education Visible face of Asia-Pacific
Huge problems remain • No improvement in maternal death rates in 22 countries • 14,000 children die everyday • 9 million live with HIV/AIDS
Daily, silent tsunami • Poverty & Hunger • Death & Disease • Pollution & Deforestation
What are the MDGs? • International blueprint for human development • By 2015: achieve 8 goals • Collective aspirations for a more equal world
Media role • Put a human face to the MDGs • Serve public interest • Change the course of history
UNESCAP/TVEAP film – “A Future within Reach” 7 languages Complimentary DVDs for you at UNESCAP MDG exhibition Media role Spread MDG news
Involve public figures as MDG spokespersons Hold public debate Track MDG progress Media role
Media creativity Inform & advance social change Shared responsibility
Thank you! www.unescap.org