Introduction to the Newly Revised Strong Interest Inventory ® Tool

1. Introduction to the Newly Revised Strong Interest Inventory® Tool For Career Assessment

2. Strong Theory • What people do is a reflection of their interests • People of similar interests will be satisfied in those occupations given their values, knowledge, and abilities are also the same • The Strong measures interests, not abilities

3. Accountants • 21 years old • Satisfied in their work • 3 years in occupation • Typical work tasks • Note: Average for norm groups – 35 years

4. The Hexagon of General Occupational Themes (GOTs) Realistic Investigative Conventional Artistic Enterprising Social

5. Catherine’s Codes • Career Counselor - SEA • Career Director - EAS • “Mature” Director - AES • Education Consultant - EAS

6. Strong Profile, page 2

7. GOT: Realistic Realistic Investigative Artistic Conventional Enterprising Social

8. Realistic: The Doers • Likes to work with their hands, tools, machinery, computer networks • Rugged, practical, physically strong • Enjoy fixing, building, repairing, working outdoors • Described as practical, persistent, adventurous, sensible, self-reliant • Motivated to use hands-on skills to produce tangible results

9. RealisticWork Environments • Manufacturing or industrial firms with tangible products • Construction, mining and energy industries • Transportation fields (air, trucking, local transit, etc.) • The outdoors; small, rural communities • Situations calling for minimal interaction with others • Situations permitting casual dress • Organizations structured with clearly drawn lines of authority (armed forces, law enforcement, etc.)

10. Realistic Job Titles • Forester • Law Enforcement Officer • Carpenter • Engineer • Veterinarian • Computer & IS Manager • Radiologic Technologist

11. Realistic Theme • What kind of car do they drive? • Chevy Truck, 4-wheel drive SUV, Jeep • What do they spend their money on? • Plants for garden, home repairs, sporting equipment, boats, campers, power tools, GPS, guns • What would be there ideal vacation? • Camping, attend sporting event, fishing, golf school, outward bound, hiking Appalachian Trail • What motivates them? • Hands-on, tangible results • What do they read? • Sailing/boating magazines, western and adventure novels, garden and home repair booklets, fantasy football league magazines, ESPN magazine, Sports Illustrated

12. GOT: Investigative Investigative Realistic Artistic Conventional Enterprising Social

13. Investigative: The Thinkers • Likes to gather information, uncover new facts/theories, and interpret data • Potentially competent in science, math, analysis, writing and problem solving • Described as curious, independent, reserved, rational, non-conforming • Motivated to probe questions of intellectual curiosity

14. Investigative –Work Environments • Unstructured organizations that allow freedom in work styles • Research and design laboratories and firms • Universities and colleges • Medical facilities • Computer-related industries • Scientific foundations and think tanks

15. Investigative Job Titles • Chemist • Software Developer • R&D Manager • Veterinarian • University Professor • Respiratory Therapist • Physician • Science Teacher

16. Investigative Theme • What kind of car do they drive? • Volvo, “Hybrid” • What do they spend their money on? • Computer, books, telescopes, electronic equipment, puzzles • What would be their ideal vacation? • Archeological dig, space camp, science museum, African safari, Smithsonian, scuba diving, visit ruins • What motivates them? • Curiosity, learning, knowledge • What do they read? • Scientific journals, real-life crime novels, mystery novels, Consumer Reports, science fiction novels, biographies

17. GOT: Artistic Realistic Investigative Artistic Conventional Enterprising Social

18. Artistic: The Creators • Likes art, music, drama, etc. • Express their interests in leisure as well as vocational activities • Enjoy writing, creating art, appreciating art, acting/performing • Described as impulsive, non-conforming & independent • Motivated to express themselves through their work

19. Artistic -Work Environments • Unstructured, flexible organizations that allow self-expression • Artistic studios (preferably their own) • Theaters and concert halls • Institutions that teach artistic skills (universities, music & dance schools, art institutes, etc.) • Museums, libraries, galleries • Advertising, public relations, graphic design and interior-design firms

20. Artistic Job Titles • Artist • Architect • Librarian • Attorney • Urban & Regional Planner • Broadcast Journalist • Medical Illustrator • Public Relations Director • Musician

21. Artistic Theme • What kind of car do they drive? • Volkswagen Bug, PT Cruiser, Cargo Van • What do they spend their money on? • Art supplies, art collection, music CD’s, books, musical instruments, colorful things, wine tasting, opera • What would be their ideal vacation? • NYC to see Broadway shows, Venice to see art, art/acting/dance workshop, visit museums/galleries • What motivates them? • Self- expression • What do they read? • Pulitzer prize novels, artistic technique books, historical novels about artists or artistic places, book reviews, Rolling Stone magazine

22. GOT: Social Realistic Investigative Conventional Artistic Social Enterprising

23. Social: The Helpers • Likes to work with people, often in groups • Enjoy helping, nurturing, and teaching, especially young people • Solve problems through discussions of feelings and interactions with others • May enjoy working with people through leading, directing and persuading. • Described as humanistic, idealistic, cooperative • Motivated to help and empower

24. Social – Work Environments • Social service agencies • Schools • Religious organizations • Human resources departments • Medical service and healthcare facilities • Mental health clinics

25. Social Job Titles • Parks & Recreation Manager • Social Worker • Athletic Trainer • School Counselor • School Administrator • Registered Nurse • Elementary School Teacher • Dietitian • Community Service Director

26. Social Theme • What kind of car do they drive? • Mini-van, SUV, school bus, Suburban • What do they spend their money on? • Big Screen TV, Social Events, Charity, Pool Table,Bar • What would be their ideal vacation? • Habitat for Humanity, Cruise with their friends/family, family reunion, beach house vacation, Disneyland • What motivates them? • Helping others • What do they read? • Oprah magazine, People magazine, Nora Roberts novels, Living section of newspaper

27. GOT: Enterprising Realistic Investigative Conventional Artistic Enterprising Social

28. Enterprising:The Persuaders • Enjoy working with other people and leading them toward organizational goals and/or economic success • Likes to lead groups, give speeches, manage people and projects, persuade • Seeks positions of leadership, power, status • Described as persuasive, adventuresome, competitive, energetic, sociable, optimistic • Motivated to persuade others of the merits of an idea or product

29. Enterprising – Work Environments • Industrial and manufacturing firms • Government and political organizations • Seats of power and finance (large corporations, brokerage firms, executive offices, etc.) • Retail and wholesale firms • Fund-raising organizations • Independently owned businesses

30. Enterprising Job Titles • Investments Manager • Restaurant Manager • Realtor • Operations Manager • Buyer • Marketing Manager • Human Resources Manager • Chef • Elected Public Official

31. Enterprising Theme • What kind of car do they drive? • Lexus, Porsche, BMW, Cadillac, Lincoln, high-end SUV • What do they spend their money on? • Sporting event tickets, nice cars, country club memberships, latest electronic equipment • What is their ideal vacation? • Luxury cruise, spa retreat, African safari, week of golf, week in the the Hamptons or Cape Cod, skiing in Lake Tahoe, anywhere they can network • What motivates them? • Persuading others • What do they read? • Wall Street Journal, New York Times, Town and Country magazine, Travel and Leisure magazine, Fortune, Donald Trumps biography, Steven Covey books

32. GOT: Conventional Realistic Investigative Conventional Artistic Enterprising Social

33. Conventional:The Organizers • Likes activities requiring attention to detail, organization, accuracy and data systems • Enjoys mathematics and data management activities • Described as practical, organized, systematic, accurate, conscientious • Motivated to organize information and bring order to data and things

34. Conventional – Work Environments • Large corporations • Business offices • Financial institutions (banks, credit companies, etc.) • Accounting firms • Quality control and inspection departments • Structured organizations with well-ordered chains of command

35. Conventional Job Titles • Banker • Computer Systems Analyst • Paralegal • Actuary • Financial Analyst • Accountant • Nursing Home Administrator • Food Services Manager • Business Education Teacher

36. Conventional Theme • What kind of car do they drive? • Buick Oldsmobile, Honda Accord, Saturn, fuel efficient • What do they spend their money on? • File cabinets/shelves, home improvement projects, hobby collections (stamps, antiques), games, investment clubs, PDA’s, OfficeMax • What would be their ideal vacation? • Habitat for Humanity, site-seeing in historical city, knitting workshop, pre-programmed tour, same beach house every year, volunteer at food bank • What motivates them? • Organizing and bringing order to data/things • What do they read? • Real Simple magazine, Martha Stewart magazine, family themed books, “beach” novels, how-to & hobby books, investment magazines, Consumer Reports

37. The Hexagon of General Occupational Themes Realistic Investigative Conventional Artistic Enterprising Social

38. Strong Profile, page 9

39. General Occupational Themes The state in which you live Basic Interest Scales Your city or town Occupational Scales Your specific street address Personal Style Scales The way you decorate your home General to Specific

40. Interpretive Comments • Very high - More interest than almost all women/men • High - More interest than most women/men • Moderate - About as much interest as most women/men • Little - Less interest than most women/men • Very little - Less interest than almost all women/men

41. General Occupational Themes • Look over all 6 Theme descriptors on the Strong Profile, p. 2 • Underline any that seem like a good fit for you. • Cross out any that don’t appeal to you. • Confirm your top 3 theme codes in order of preference. • Share with partner how your theme code is reflected in your current occupation.

42. Basic Interest Scale Questions • How will your high and very high Basic Interest Scales be satisfied in the career you are considering? • How will your top 5 Basic Scales be incorporated into either your career or personal life? • How could your life be enriched by incorporating more of your top 5 Basic Interest Scales into your work, leisure, school and family?

43. Meaning of Occupational Scores • 20Likes and dislikes are mostly opposite of satisfied workers in that occupation; not a good match 20-29 Likes and dislikes are somewhat opposite of those of satisfied workers in that occupation; may not be good match 30-39 Shares some likes and some dislikes of satisfied workers in that occupation; may or may not be good match • 49 Shares most of the likes and dislikes of satisfied workers in the occupation; may be a very good match

44. Administrative Assistant Chiropractor College Instructor Computer & IS Manager Computer Scientist Computer Systems Analyst Editor Engineering Technician ESL Instructor Financial Analyst Financial Manager Firefighter Geographer Network Administrator Operations Manager Production Worker Recreation Therapist Rehabilitation Counselor Retail Sales Representative Sales Manager Technical Sales Representative Technical Support Specialist Top Executive Urban & Regional Planner New Occupational Samples