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Leveraging Content and Analytics for E-commerce Success

Discover the power of e-commerce analytics in driving sales and growth for retailers. Learn how to effectively use content and analytics to understand consumer behavior, optimize promotional strategies, and measure success. This guide provides insights and strategies to help retailers thrive in the digital marketplace.

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Leveraging Content and Analytics for E-commerce Success

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  1. What Winning Looks Like When Bringing the Right Content and Analytics to e-commerce Retailers

  2. Bricks and Mortar analytics

  3. E commerce analytics

  4. Why do we need to focus on E Commerce Analytics for our Retailers and our Organizations?

  5. Bringing insights and leveraging categories that consumers are more likely to buy on line or with Click and Collect can drive your sales Understanding the key drivers for consumers to try new products on line can also make a big impact on your ability to successfully increase sales.

  6. Leveraging Analytics to guide retailers to items and categories that drive growth. You can leverage these categories to also drive your sales

  7. The impact in these core categories have had a major impact on bricks and mortar retailers.

  8. How much POS data are you and your retailers seeing?

  9. Adjusting the your Analytics Spend to match where growth is coming from will allow you and your retailers to accelerate growth

  10. Trade Promotions Conversion Rate Product Views $ Sales Share Share Space Utilization Path to Purchase Pricing Content

  11. What some retailers are use to in terms of promotions and measuring the success of them.

  12. Changing the game with e commerce analytics

  13. Change your data sets to better understand how to drive e commerce sales

  14. Bring what you know about e commerce buyers to the store don’t disconnect the internet from the retailers aisle

  15. Building Analytics for e commerce starts by asking a few questions Do you have a dedicated team in place to work this channel? Is the organization ready to invest in the tools required? Does the organization understand the metrics and methods to create success in e commerce? Can you be transparent to your retailers about your capabilities in managing and measuring the e commerce channels? Have you created a roadmap to understand where your company is and what the pain points are going to be in e commerce?

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