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Communications

Communications. Creating a Storytelling Organization. Stephen Padre Director of Communications RCAP National Office, Washington, D.C. What this workshop will address. What are stories? Where do we need to use stories? Why do we need stories? How do we get stories?.

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Communications

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  1. Communications Creating a Storytelling Organization Stephen Padre Director of Communications RCAP National Office, Washington, D.C.

  2. What this workshop will address What are stories? Where do we need to use stories? Why do we need stories? How do we get stories?

  3. The Essence of RCAP’s Story Exercise: Write RCAP’s story in 6 words (the 6-word memoir) Famous example: For sale: baby shoes, never worn -- Ernest Hemingway

  4. The Essence of RCAP’s Story No clean water. A community suffers.

  5. Creating a Storytelling Organization Why do we need to tell RCAP’s story?

  6. Why do we need to tell RCAP’s story? • Raises visibility • Builds trust • Improves RCAP’s reputation • Shows how RCAP is making a difference – raises viability in its sector and marketplace • Helps with funding flow

  7. Why we need to tell RCAP’s story But: Not: Funders Project cycle Beginning End Other stakeholders Communications happens here RCAP or here communities Communications happens here

  8. Creating a Storytelling Organization What are stories?

  9. What are stories? They should explain: • Who you are • What you do • Why people should care

  10. What are stories? They are: • Engaging • Powerful • Memorable • Moving (to action)

  11. What are stories? They should be both: • Informative • Persuasive The best stories have a face – they are personal.

  12. What are stories? RCAP has all the elements for great stories: • Technical expertise • Identifying problems and solutions to them • Local presence – knowledge of communities • History and reputation • Communications skills • Communications vehicles and access to audiences

  13. Where will we tell our stories? Our communication outlets: • Rural Matters magazine • eBulletin • RCAP national website • Regular reports to funders (case studies) • Legislative visits • Media (especially local) • Training materials (manuals being produced) • Brochures

  14. How will we tell our stories? You… …and me

  15. How will we tell our stories? A request: • Commit to writing for Rural Matters • Take photos • Keep your eyes open for stories to tell • Visit our funders – RD offices, etc. • Visit your legislators

  16. Western RCAPRural CommunityAssistance Corporation(916) 447-2854www.rcac.org Midwest RCAPMidwest Assistance Program(952) 758-4334www.map-inc.org Southern RCAPCommunity Resource Group(479) 443-2700www.crg.org Northeast RCAPRCAP Solutions(800) 488-1969www.rcapsolutions.org Great Lakes RCAPWSOS Community Action Commission(800) 775-9767www.glrcap.org Southeast RCAPSoutheast Rural Community Assistance Project(866) 928-3731www.southeastrcap.org

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