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GROUP MOON CAKE Yong Won, Kim Bo Yon, Kim Sarula Kaizhong , Duan Thi Thanh Hoa , Nguyen

PRODUCT AND SERVICE INNOVATION . Final Project. GROUP MOON CAKE Yong Won, Kim Bo Yon, Kim Sarula Kaizhong , Duan Thi Thanh Hoa , Nguyen. 1. Introduction. 2. Development Process. RFID. 3. Technology & Product. Further development. 4. 5. Marketing Strategy. Content. Introduction.

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GROUP MOON CAKE Yong Won, Kim Bo Yon, Kim Sarula Kaizhong , Duan Thi Thanh Hoa , Nguyen

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  1. PRODUCT AND SERVICE INNOVATION Final Project GROUP MOON CAKE Yong Won, Kim Bo Yon, Kim Sarula Kaizhong, Duan ThiThanhHoa, Nguyen

  2. 1 Introduction 2 Development Process RFID 3 Technology & Product Further development 4 5 Marketing Strategy Content

  3. Introduction

  4. Development process -First solution: GPS Failure due to weak signal -Second solution: NFC -Third solution: Child anti-lost alarm device technology Humble and Buddy

  5. Development process HUMBLE AND BUDDY VIDEO http://blog.naver.com/3374667q?Redirect=Log&logNo=60165310752&jumpingVid=44CE7B831A537A34075C5B6D9C178BE30775

  6. Our Product REMIND Scan a tag Categories APP STICKER BAG - HANGER Clock Wallet Key Bag Add more Phone control

  7. Product design Pet chain hangs stickers

  8. Tag1: 00000000

  9. Tag1: 00000000

  10. Scan a tag 1. A235689 2. B430910 Scan a tag 3. C210904 4. D650930 Add to list

  11. Further development Scan a tag Scan a tag 1. A235689 Categories 2. B430910 Clock Wallet 3. C210904 Key Bag 4. D650930 Add more Add to list Phone control

  12. Iteration REMIND REMIND Wallet Edit Clock Clock Edit Kid Edit Wallet Kid Scan!!! Add

  13. Further development Scan a tag Item 1：USB Item2:: key Items: child Turn off Items: wallet

  14. Technology & Product

  15. Technology & Product

  16. Marketing Strategy • Targeting customers: • Everyone • 2. Business Model & Marketing: • Business Model: • Free application download available for all cellphone platforms • Purchase sticker, hanger only • Marketing: • Promoting through cell phone, telecom companies’ websites • Public marketing (TV, magazines, etc.) • 3. Distribution: • -Multiple shop ( online & offline) • -Cellphone shops • -Telecom companies’ websites

  17. Thank You !

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