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The Ultimate Guide To Setting Real Estate Photography Pricing

As a professional photographer, offering your clients exceptional quality photos is a given. But pricing your service correctly is crucial because you need to get the value you deserve.u200b

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The Ultimate Guide To Setting Real Estate Photography Pricing

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  1. The Ultimate Guide To Setting Real Estate Photography Pricing By-Picsera

  2. Introduction    Professional real estate photographers offer a great service: They can help sell houses faster and for a higher price. As a professional photographer, offering your clients exceptional quality photos is a given. But pricing your service correctly is crucial because you need to get the value you deserve.

  3. Determine Your Income Goal The approach to determining your income goal is simple. Let’s say that as a part-time real estate photographer, you want to earn $25,000 per year on top of your regular income. Or let’s say you want to earn $75,000 per year as a full-time professional photographer. Whatever your income goal, it’s important that you come up with a number that justifies pursuing this profession.

  4. Evaluate Your Competition     Make a list of the things you like on their websites, and replicate these features on your business website. Also, make a list of the things you dislike on their websites and ensure you get rid of these features on your website. Research your competitors’ marketing tactics and find the ones that are possibly delivering the best results. Implement the ones that you feel might have brought them success.

  5. Establish Your Real Estate Photography Pricing Based on “Value” Clients    Establishing a real estate photography business on the price front alone isn’t a sustainable model. But if you offer exceptional quality—which is a given in professional photography—word will get around, and you’ll get more business. You’ll command a higher price only when you bring more value to the table.

  6. Use the Psychology of Pricing to Earn Higher Profits    Price your service too high, and you might not land enough clients. That’s an unfavorable situation because you’ll have fixed operating costs to cover, such as office rent, employee salary, and more. Pricing your service too low can be equally painful. While you might get lots of gigs, you’ll still have trouble covering your operating costs because your profit margins will be too thin.

  7. Offer Low-Effort, High-Priced Add-On Services    Virtual tour software comes with a catalogue of different settings and furniture options, enabling you to stage both exterior and interior rooms virtually. This low-effort, high-priced add-on service can drive your business profits. You can also easily outsource this real estate photo editing service and focus on your core photography business.

  8. Thank You  Contact us: Picsera INC 11151 NW 36th Ave Miami, FL 33167 USA (888) 672-4505 info@picsera.com picsera.com

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