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Client Name

Company Logo or Name. Client Name. Turn-Key Digital Marketing Communications. Areas of Service. Integrated Marketing. Operations. Advertising Strategy Organic SEO/SEM Targeted Marketing PPC Management Content | Sales Copy Product Marketing. PHP | HTML Alterations On Page Technical

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Client Name

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  1. Company Logo or Name Client Name Turn-Key Digital Marketing Communications

  2. Areas of Service Integrated Marketing Operations • Advertising Strategy • Organic SEO/SEM • Targeted Marketing • PPC Management • Content | Sales Copy • Product Marketing • PHP | HTML Alterations • On Page Technical • Page Additions • Site Development • Vendor Coordination*

  3. Integrated Approach • Understand the preferred customer opportunity • Use a unified message across vehicles; • Organic SEO / SEM Deployment • Ultra-Targeted Landing / Squeeze Page • List Building • Tactical Direct Mail • Content Plan • Author copy & content that will engage the target • The keywords you determine with govern all elements

  4. Preferred Client • Buyer Profile: • Defined using precedent / client history • Has immediate need for [what the prospect offers] • Understands and engages with site content • Limited knowledge of internet • Prompts us to use simple methods • May require offline connections like print media The preferred customer profile will be refined per your insight and existing marketing data.

  5. Target Market • Resolved as: • Parties requiring [Product or Service] • [Details ] e.g. - Contractors | Owners | Enterprise • [Details] e.g. industry - Construction Industry • Journeyman - Regional Requirements • Layered onto: • Geo-location in Markets of Value • Refine target with tests on [MARKET OR LOCATION] • Expand reach as results prove successful tactics [Your Company] will profile your preferred customer; producing a refined strategy for each market.

  6. Operations Support • Monthly Managed Technical Elements • PHP | HTML Page Alterations • Wordpress Deployment* • Network | Hardware Support • Database Management • Metrics Monitoring • Vendor Relations • Proposed as a monthly Project Management • Site dev | graphic | relevant supplier • Create projects that [your company] steers in accordance with [client] requirements

  7. Marketing Phase I • Pre-Deployment ~2 to 4 weeks • Correct Deficiencies: • Meta, Image Tags, and other technical elements • Content, Links, and Structure if possible • Update research on target market • Perform competitor analysis • Identify: • SEO keyword opportunities • Viable Extensions

  8. Marketing Phase II • Deployment ~4 to 6 weeks • Home Page & Relevant Pages • Execute SEO opportunities for desired keywords • Rewrite all on-page content for SEO and freshness • Community Network Advertising • Target web communities in relevant industries • Complete management • From creative and copy to implementation • Targeted Landing Page* (add-on) • Method for Capturing Leads

  9. Landing Page • Targeted Landing Page 2 weeks • Simple Layout & Call to Action • Personal appeal using brand-related persona • Call-to-Action • Provide name, telephone, email, and area of interest • Use Aweber to manage list* • Target a Specific Reader • This requirement must be refined in collaboration • Supported by: • SEO – Keyword & Phrase • Specific Network Ad Placement • Budget PPC if possible • Optional Direct Mail

  10. Extensions • Reseller Program • Online course or “business-in-a-box” • Consumers purchases complete plan • [Your Client] becomes the supplier for resellers • Significant national response possible • Similar target profile to existing business

  11. Features & Benefits • With [your company], You Receive: • Experienced Multi-disciplined Approach • Executive Level Attention to Detail • Daily E-mail | Phone Support • Cost-Reduction & Improvement Ideology • Onsite Support as Requested & Available • Fast Turn-Around Times • Fair & Competitive Rates • Additional project details are provided with scope of • work, and within project frameworks.

  12. Program Pricing Project Fees • Marketing Phase I $1,850 • Marketing Phase II $2,285 • Sales Landing Page $1,700 • Includes sales letter • Tech elements • Marketing plan Monthly Service Fees • Web-Tech Support $850 • Vendor Management $775 • Managed Ad Campaign (per) $900 • Per Keyword SEO $150 -$300 • Positions 1 – 8 for 6 weeks • High page one guaranteed for most keywords. Price may change with highly competitive keywords Other • Basic Wordpress Site $350 COMPARE Standard Industry Rate (Hour) $185+ General Employee ($14 hr) $30,000 Salaried Professional (Year) 65,000 Managed Marketing Campaign $4,500 PROJECTED EXPENSES Auto responder (month) $30 Ad Budgets $TDB New Site Host (month) $15 Note* - [Your Company’s] standard rate is $135 per hour

  13. Order in Chaos HELP SLIDE – DELETE BEFORE SENDING • Setup Steps • Choose your brand, and setup a hosted domain • Customize • Email messages • Presentation • Brochure • Setup Aweber • Setup Auto Responder Sequence • Setup Facebook (Optional) • Profile • Product Page • Install iframe APP • Setup Facebook squeeze page • Setup HTML squeeze page • Telephone & Email Pitch Strategies

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