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Website Content Management

Website Content Management. How to Market Your Church Workshop April 5, 2013. “When we moved, a church’s website was our first filter to find a church. A lot of churches had crummy websites and regardless of how great a church might be, we would pass them by. ”

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Website Content Management

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  1. Website Content Management How to Market Your Church Workshop April 5, 2013

  2. “When we moved, a church’s website was our first filter to find a church. A lot of churches had crummy websites and regardless of how great a church might be, we would pass them by.” From market research collected by The Episcopal Church 2009

  3. What is Content Management? • The creation, • publication, • and ongoing maintenance of relevant content.

  4. Content Creation Understanding what your audience/user needs to know about you and delivering it in a compelling way.

  5. Content Creation • Good content should: • Tell your story • Answer people’s questions • Motivate • Allow for decision-making • Manage expectations

  6. Content Elements • Text • Graphics • Video • Audio • Links

  7. Content Style Defines the guidelines by which all content is governed.

  8. Content Style • Set a template for editorial style: • Font • Font size • Use of logo/name/image • Capitalization • Use of italics • Use of images

  9. Publication System How to organize, deliver, and preserve your content.

  10. Publication System • Break the creation of content into manageable pieces. • Designate someone — the gate keeper — to aggregate, edit, and post the content. • Always have an extra set of eyes for proofing prior to publishing.

  11. Publication System • Think of your website as a house you are building. • Organize your content in categories by key messages. • Deliver your content with your user’s point of view in mind always.

  12. Content Site Map

  13. Content Site Map

  14. Maintenance • Designate specific people to be responsible for specific sections of content. • Provide an easy way for them to submit changes to existing content. • Have one person — the gate keeper — responsible for making the changes.

  15. Key Things to Know • Your website is never “done.” It will always be a work in progress. Build that into the plan right up front. • Publish content in one place ONLY. • Effective content is always about what the audience needs or wants, not about the internal workings of the church itself.

  16. Key Things to Know • Deciding what to leave off your website is just as important as deciding what goes on. • There are only two things that matter when it comes to web content: your church’s goals and your audience’s needs. • Don’t commit to content that you do not create or maintain.

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