190 likes | 395 Views
Jan 27, 2012 Ajamu Kitwana Kristine Cass Robin Bose. Enhancing Growth Opportunities. www. abarcahealth .com. Agenda. Project Overview and Approach Findings & Recommendations Competitive Advantages in Puerto Rico Context. Agenda. Project Overview and Approach
E N D
Jan 27, 2012 AjamuKitwana Kristine Cass Robin Bose EnhancingGrowthOpportunities www.abarcahealth.com
Agenda Project Overview and Approach Findings & Recommendations Competitive Advantages in Puerto Rico Context
Agenda Project Overview and Approach Findings & Recommendations Competitive Advantages in Puerto Rico Context
Company Overview Pharmacy benefit management (PBM) service provider to health plans, government agencies/programs, employers, unions, pharmaceutical manufacturers, and other clients. • Founded in 2005 as internal PBM for PICA, a Medicare Part D plan in Puerto Rico • Spun off from PICA in 2010 • Successful in adding new customers and revenue sources, including administrative services for Mi Salud, one of PR’s largest health plans abarca transmits data between health plans and in-network pharmacies to help: • verify patient eligibility and co-payments • process and adjudicate drug claims • manage drug formulary lists Proprietary Technology: RxEngine: claims adjudication software RxPlatform: user interface for PBM/client Range of business intelligence and reporting capabilities • manage generic substitutions • provide information on drug utilization • manage manufacturer rebates TM TM
abarca has grown rapidly as the team has won new customer contracts Organizational Growth # Employees, 2010-2012 Company Highlights 47,000 covered lives Pharmacy program administrator for MiSalud(1.4 million lives) Customers 2009: 2 contracts (PICA, MiSalud) 2012: 6 contracts 59 34 25
Project Inquiry Should abarca expand beyond PR to Latin America? Market Readiness Company Readiness Are there opportunities for expansion in PBM services to: How canabarcaprepare for growth opportunities, including international expansion? • Colombia ? • Costa Rica ? • Dominican Republic ? • Panama ? • Peru ?
Approach Latin America Country Research Customer Interviews Internal Interviews • State of Healthcare System • Healthcare Provision • Healthcare Financing • Pharmaceutical Market • Pharmaceutical Regulations • Health Indicators • Anticipated Changes • Business Environment • 3 of 6 existing customers: • ASES • First Plus • PICA • 1 potential customer • Management Team • Product: • Technology Group • Business Intelligence • Project Management • Pharmacy Network Management • PBM Operations • Business Development and Business Analytics • Account Management • Customer Service Company Review Company financials New business pipeline Core/ancillary services & technology offering
Agenda Project Overview and Approach Findings & Recommendations Competitive Advantages in Puerto Rico Context
Team Recommendations Key Findings Recommended Growth Plan • Grow market share • Establish market leadership in Puerto Rico • Grow organization • Acquire customers outside PR, leveraging PR connections and knowledge of US regulation • Build global presence while maintaining PR market leadership • Selected Latin American markets lack favorable healthcare infrastructure • Company should consider cost of diverting resources away from local opportunities Immediate Focus Intermediate Focus Long Term Focus
Immediate Focus: Suggested Growth Priorities Customer engagement Decision support Team linkages 1 2 3
Customer Engagement 1 2 3 How customers feel about their relationship with abarca How customers feel about relationship with other PBMs
Customer Engagement 1 2 3 How customers feel about their relationship with abarca How customers feel about relationship with other PBMs [A leading competitor] has its home office in the States…we have to go through so many layers to get something done. • Good access to top management, openness, candor, willingness to help I like that they are local, not too big, and able to discuss what is important in Spanish.
Decision Support 1 2 3 How abarca can help them to make decisions How customers view tools and data available for decisions
Team Linkages 1 2 3 abarca two years from now abarca two years ago
Agenda Project Overview and Approach Findings & Recommendations Competitive Advantages in Puerto Rico Context
Puerto Rico competitive advantages that support abarca strategic opportunities Puerto Rico Advantages abarca healthOpportunities • Apply US healthcare expertise to compete in niche US markets • Leverage connections with US based pharmacies and manufacturers • Build on presence and credibility in the US to access LatAm markets Connection to US Market Link to Latin America • Engage Latin America customers at all levels in Spanish • Draw on cultural ties with Latin America to help penetrate relationship-based Latin American markets Healthcare/Pharma Industry Cluster • Hone strategy through local rivalries; continue to challenge US firms • abarca has built on technology and expertise developed through Borschow Medical Supply and PICA Educated Talent Pool • Attract top PR talent educated in PR or elsewhere to stay/return • Leverage startup culture and sexy hi-tech and healthcare industries • Attract global talent that is attracted to US opportunities but appreciate Puerto Rican culture and climate
Lessons Drawn for Economic Development in Puerto Rico Puerto Rico Advantages Economic Development Opportunities • Newer industries such as those driven by government policies offer a chance to compete with US without being far behind • PR firms can use language and cultural connections to compete in Latino friendly communities in the US Connection to US Market Link to Latin America • Spanish capability at executive levels can be an advantage over US firms in professional services • US ties are also a hurdle to penetrating and understanding Latin American markets Industry Cluster • Encourage local competition • Develop industries that build on existing infrastructure • As LatAm markets develop, bring US expertise with LatAm cultural awareness Talent Pool • Showcase “hot” PR companies: hi-tech, healthcare, startups, etc. • Target US/PR top talent interested in LatAm development. • Reverse the brain drain: encourage PR students who studied in US to return to PR