Seo performance audit by Seologist Toronto SEO Company

1. SEO COMPANY WORKSHOP 3-IN-1 & 4-IN-1 SEO AUDIT AND IMPLEMENTATION GUIDELINES

2. What is the solution - service / product? The products in question are called “3-in-1 SEO Audit, Research & Implementation Guidelines” “4-in-1 SEO Audit, Research & Implementation Guidelines”

3. What is the purpose of these products? • Identify all the ways in which your target audience searches for your products / services. • Based on that - assess your current web property or create the structure for a new one, making sure it supports you from technical and content standpoint - check if your content and website structure is tailored to provide audience with what they are looking for and, with the full compliance with search engines. • Provide specific content and web development guidelines required to meet all the latest requirements of the search engines. • In the case of 4-in-1 – Provide an additional analysis of existing brand mentions about the client. If we see that any of these assets do not generate SEO value, we provide an exact plan of action of how to convert these missing opportunities into SEO equity.

4. What are the benefits for the client? - Minimize the chance of failure, maximize the chance of success of a future ongoing SEO campaign by setting it up with a 100% Google compliance from the very start. - Save money in the long term and generate positive SEO results sooner by knowing exactly what to do, and avoiding costly SEO mistakes, which may happen if you work without a proper initial audit, research and strategy.

5. What is a high level process to do the work? Part 1 Step 1. First we investigate all the possible keywords and topics that are relevant to the client’s business based on search volume and other popularity metrics. By doing this we discover all the different ways of how our client’s target audience searches for his/her products / services. Step 2. Then, based on this discovery, we modify the existing website architecture or create a new one, making sure it covers all the ways in which client’s target audience searches for his/her products and services. We identify the “gaps” – what areas of popular demand are not addressed in the website’s structure. We identify what needs to be added to the client’s website to adapt to all the needs of the target audience.

6. What is a high level process to do the work? - Part 2 Step 3. Then we analyze the website for compliance with the latest technical requirements, and provide detailed instructions on all the technical enhancements that need to be implemented to the website in order to be in perfect compliance with the search engines. As a result of steps 2 and 3, the website fully addresses the needs of the target audience and all the technical requirements of Google. Step 4. For a 4-in-1 audit we investigate existing brand mentions and web assets of a business to see if they generate maximum possible SEO value. If we see an opportunity for utilizing these existing assets for additional SEO value, we provide exact instructions on how to make it happen.

7. Why us? How are we different from the other service-providers? • All the work is performed by people with a very niche research & analysis skill set, who have crafted their SEO audit skills for over 10 years for multiple web development companies and platforms • Our deliverables come up with such detailed instructions, which are so easy to understand, that they can be followed and implemented by any 3d party • Our approach has resulted in hundreds of success stories of existing clientswho followed it. Reality is the best proof that our strategy is highly effective.

8. Our Fees and What They Consist Of Our fees depend on the amount of hours required to perform a comprehensive analysis, determine all the missing opportunities and provide the detailed guidelines. The amount of work depends on the size of the industry, client’s goals and existing position in the market, amount of various products and services provided by the client, level of competition in the industry and more. 3-in-1 and 4-in-1 SEO audits may cost anywhere from $5to over $10K and may take from 2 weeks to several months to produce. A custom quote with timelines is provided on an case by case basis and is based on a initial analysis by the SEO department

9. Samples of Proposals & Deliverables For 3-in-1 Audit: upon request For 4-in-1 Audit: upon request

10. FAQs Q: Can your audits be part of monthly SEO? A: If, after the audits are completed, we are privileged to have your business for the SEO on the ongoing basis, we can refund you up 100% of the cost of the audit in equal monthly instalments for the entire duration of your ongoing SEO contract. The only thing is that we can’t predict the exact amount for monthly SEO before we perform the audit. Q: Can you executive all the provided guidelines yourselves? A: Yes we can implement all the provided guidelines for an extra cost which depends on the amount of workload required. The quote is provided extra. Q: Can you supervise our development team for proper implementation? A: Basic support such as answers to top level technical questions, and the QA of implementation are included in the cost. Our guidelines are so detailed and self-explanatory that they usually don’t need any further explanation. However if your development team needs even more detailed support, we charge for it on the hourly basis. The quote is provided extra. Q: Is there an “expiration date” to these audits? What is their “shelf life”? A: Unless your business model goes through dramatic changes, our SEO audits have a very long shelf life and will work for you, with minor and low cost technical updates, for a very long time