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What is a Backlink in SEO? Why it's Important

SEO includes many things and many points important factors, where is backlinks are one of them in SEO. In this PPT get to know what is backlink and why it is so important in SEO.

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What is a Backlink in SEO? Why it's Important

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  1. What is a Backlink SEO by SEO Company Toronto? • Local SEO Toronto explains the Backlink SEO is hypertext links pointing to your site from another website.  • The concept is very simple, but there are still some details to be clarified so that the image is completely clear.  • Indeed, not all backlinks are created equal and there is not one, but several ways to distinguish them.

  2. The importance of backlinks for SEO  Google uses over 200 factors to index and rank web pages in the SERPs. Backlinks are one of the most impacting factors. To understand why backlinks are so crucial, we have to go back a bit, to the very beginning of Google. Back then, the search engine was much less intelligent than it is now, and it could only judge a page's match to the entered query by the massive existence of the keywords.

  3. The importance of backlinks for SEO  This gave birth to the massive exploitation of the Black Hat technique with Keyword Stuffing. This technique consists of abusing keywords on a web page, whether in its textual content or Meta tags. To remedy this problem, Google introduced PageRank. This is an algorithm that calculates the popularity of the page and its “merit”, or not, for being better positioned. And this calculation is done in particular through the number and quality of backlinks pointing to the page. Indeed, these inbound links are considered as votes from other sites on yours and thus contribute to its reputation, authority, and SEO performance.

  4. #Generate more free traffic In addition to Link Juice, backlinks from pages with a high number of visitors can help drive significant traffic to your site. On this side, Nofollow links are as important as Dofollow links. We must not overlook the goods from social networks either. They are certainly, for the majority Nofollow, but can be a valuable and free source of traffic.

  5. #Boost the authority and reputation of your site Imagine that you have two scientific works dealing with the same subject, but having different positions. The arguments of one being as powerful as those of the other. You have to decide between them, but you lack skills and knowledge in the subject. How are you going to do it? The easiest way is to trust the experts in the field. Indeed, the more a theory is interesting and logical, the more it will be quoted with its author in other works, articles, research… It is the same idea for the content on the Internet. The more your site is mentioned (through backlinks) by other trusted sites, the more your authority and trust will increase in the eyes of Google and Internet users. Don't worry when your Local SEO Company Toronto is here, your backlinks will be fine.

  6. To get all the benefits of SEO Services Toronto -PikDigital is one of the Digital Marketing agency Toronto. Contact Now, Contact Us PikDigital Pvt Ltd Address: 190 sussexvale Dr, City: Brampton, ON Zipcode: L6R 3R1 Email: sales@pikdigital.com Website:- www.pikdigital.ca

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