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Power of the Spoken Word Endorsement Campaign Prepared for: Prepared by:

Power of the Spoken Word Endorsement Campaign Prepared for: Prepared by:. Endorsement package. “ Missi ”.

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Power of the Spoken Word Endorsement Campaign Prepared for: Prepared by:

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  1. Power of the Spoken Word Endorsement Campaign Prepared for: Prepared by:

  2. Endorsement package “Missi” San Diego’s homegrown Rock diva, “Missi” gets you through your afternoon and your drive home. Sunday nights from 9p–11p Missi hosts ROCK 105.3’s “Loud and Local” featuring only San Diego bands and local music of all genres, followed by “Rogue Radio”. • Born & Raised in San Diego (since 1969) • Began in radio in 1989 answering phones overnights • Divorced single mother (son Nolan is 15) • Supported the local music scene since her adolescence in the 80's • Continues to support local music via the airwaves during Loud and Local and the local band line-up plugging local shows every Friday afternoon • Missi is easily accessible to the listeners as she posts her personal cell number on her web page so that they can get a hold of her anytime they need! • MISSI KNOWS HER ROCK & ROLL and has recently chatted with / interviewed: INCUBUS - Mike EinzigerLINKIN PARK - Mike ShinodaSTAIND – Aaron LewisRISE AGAINST (IN STUDIO) - Tim McIlrath and Zach BlairAVENGED SEVENFOLD (IN STUDIO) - M.Shadows and Zacky V! “Missi” Afternoons M-F 3pm-7pm

  3. Endorsement campaign Missi endorsement program is a 26-week campaign including the following elements: On-Air Audio • (5) Missi will do a :30 second live endorsement each day Monday-Friday 3pm-7pm. • (4) weekly :30 second commercials Monday-Friday 3pm-7pm. • (5) weekly :30 second commercials recorded by Missi to air outside of her show Mon-Fri 3pm-7pm • (5) weekly :30 second commercials to air during evenings Monday-Sunday 7pm-12am • (5) weekend commercials to air Saturday-Sunday 5am-8pm

  4. Extending the Endorsement BrandWith a Rich Media Overlay • Each of our personalities have a customized page on our websites that is all about them and that they promote • We have the ability to run a customized personality Rich Media overlay that will launch when the station DJ’s personality page is launched. • Package delivery details on the following page

  5. 26 Week Program Summary ENDORSEMENT DELIVERABLES • (5) weekly :30 second endorsement commercials airing in the premium first position. – 130 over 26 weeks • 19 weekly :30 second commercials to air throughout the week on ROCK 105 – 494 over 26 weeks • Each month Missi will record up to 3 commercials to air outside of her broadcast daypart (Mon-Fri 3p-7p) PERSONALITY RICH MEDIA OVERLAY • Rich Media Overlay with a station personality. This will be customized for your needs and includes (:07) of copy. • 728 x 90 lockdown on the first time the page launches • 234x60 banner ad inclusion in station opt-in e-mail blast for 2 weeks • 50,000 728x90/300x250 impressions to run over 2 weeks across the site Weekly Investment: $2,265 26-Week Net Investment: $58,890 Program requirements • Minimum 26 week duration • Due to the nature of an endorsement campaign this is a non-cancelable agreement. Our valuable talent are agreeing to represent your business and thus not allowed to endorse other clients in your category.

  6. iHeart Radio Sponsorship • The launch of iHeart Radio has increased listenership via our station websites by 63%. iHeart Radio has enhanced and expanded the music experience beyond our on-air broadcasts.  Our goal was to build a compelling, fully integrated radio service, with the best music, entertainment, information, sports that we knew our listeners loved, and make it available wherever our listeners are. • Key benefits to iHeart Radio include: • Improved programming quality • Enhanced listening experience • More music and fewer stop-sets • Expanded digital audio offerings • As the exclusive sponsor of this “more music,” you will receive: • 15x Daily Sponsor Branded iHeart ID’s (in the stream) to let listeners know who’s responsible. “This hour of iHeart Radio is brought to you by” (Sponsor) - 450 average per month • 20 weekly Sponsor Identified promotional commercials; live and recorded on air, to drive awareness of iHeart Radio.(name and claim) – 80 average per month • 20x Sponsor Driven iHeart Radio commercial's per week :30’s to run in-stream to add frequency with a call to action and a 300x250 companion banner ad. – 80 average per month • (75,000) ROS 728x90 and 300x250 banner ads for full integration

  7. 26 Week Program Summary ENDORSEMENT DELIVERABLES • (5) weekly :30 second endorsement commercials airing in the premium first position. – 130 over 26 weeks • 19 weekly :30 second commercials to air throughout the week on ROCK 105 – 494 over 26 weeks • Each month Missi will record up to 3 commercials to air outside of her broadcast daypart (M-F 3p-7p) IHEART MUSIC STREAMING SPONSORSHIP • 15x Daily Sponsor Branded iHeart ID’s (in the stream) to let listeners know who’s responsible. “This hour of iHeart Radio is brought to you by” (Sponsor) - 450 average per month • 20 weekly Sponsor Identified promotional commercials; live and recorded on air, to drive awareness of iHeart Radio.(name and claim) – 80 average per month • (75,000) ROS 728x90 and 300x250 banner ads for full integration Weekly Investment: $2,265 26-Week Net Investment: $58,890 Program requirements • Minimum 26 week duration • Due to the nature of an endorsement campaign this is a non-cancelable agreement. Our valuable talent are agreeing to represent your business and thus not allowed to endorse other clients in your category.

  8. Nalley “We had buyers coming in the dealership the first week, in fact we sold the first car in the first few days” – Todd Noffisinger, General Manager SITUATION • Nalley Nissan wanted to do some measurable marketing to create awareness for its auto group. They wanted to stand out with more than just spots on-air. • Use an integrated strategy incorporating all station assets to drive sales • Build partnership between station and client using an integrated endorsement campaign • Increase traffic to dealership in sales and services. OBJECTIVE • The campaign was built around WUBL’s Lance Houston’s relationship with the listeners, what makes Nalley Nissan different than the other dealerships? CAMPAIGN • Online • :30 second streaming spots • Rich Media Overlay and Web page take over • :15 second pre-roll video • Ads DJ’s Blog page • On-Air • :30 second live reads during PM Drive • :30 second recorded spots across all day parts RESULTS • Dealer sold a car within the first three days. • Listener came into the dealership and said “I heard Lance talking about you guys.” • Dealer had sales increase during the first month. • General Manager had listeners asking for him by name. Contact: William Barber from CC Atlanta, GA for more information

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