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Contribution from Lagardere Active. Interactivity. Interactivity between the end user and service provider is key: Enables additional revenue streams Attracts users and increases customer fidelity Provides an important differentiator to competitors. Media Presentation.
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Interactivity • Interactivity between the end user and service provider is key: • Enables additional revenue streams • Attracts users and increases customer fidelity • Provides an important differentiator to competitors
Media Presentation • Harmonized presentation of Media across various devices • Simplifies the development of content for distribution • Simplifies the integration of applications in the terminals • Reduces the bandwidth by having a single application for all terminals • Guarantees quality of user experience across various terminals
Presentation • Important to have control of the distribution from the content provider to the end customer • Ensure the quality of the media presentation