Online Teaching Business- Nine Ways to Start it Right

1. STEPS www.facebook.com/pinlearn www.twitter.com/pinlearn www.pinlearn.com contact@pinlearn.com

2. 2017isabrilliantyearfordigitalentrepreneurs.From e−commerce to on−demand hyperlocaldeliv− ery, video on demand to online teaching businesses, the web has become a buzzing ecosystem of vibrant brands, each offering something of value to customers. Online teaching, in particular has carved a marvelous foothold for itself on the internet, with a variety of skillsets being offered to aspiring learners. The best part is that there is a tremendous amount of money being pumped in by consumers to acquire courses, and monetisation has never beeneasier. An Overview of OnlineTeaching Online teaching is underpinned by a simple process: record a video pertaining to a specific skill, uploadittoaspecialisedwebsiteandholditoutfortheworldtoconsume.Then,watchthemoney rollin.Manyatime,entrepreneursfeeldividedaboutwheretohosttheirteachingvideos.YouTube can seem like a suitable option, but then again, the plaVorm features a diverse spectrum of genres makingiteasyforinformativevideostodrownout.Manyentrepreneursprefertosetuptheirown specialised Learning Management System (LMS). And while you may think that this will entail heapsofhardwork,theprocessofsettingupyourveryownLMSiseasyandswiG.Pinlearn,aturn− key, exclusive education technology framework is favoured by many ed tech entrepreneurs. The plaVorm has been built specifically for online teaching and in addition to its spectacular You− Tube−esque interface, it comes with an extremely affordable pricetag. www.facebook.com/pinlearn www.twitter.com/pinlearn www.pinlearn.com contact@pinlearn.com

3. 9 Steps to Online TeachingSuccess In this guide, we’ve put together the elements you’ll need to get your online teaching business ready. Here are nine steps to help you getthere. Step 1. Pick YourSkill When you start your own teaching plaVorm, it’s likely because you have something special you want to share with the world. Pick a subject that interests you; a skill that you are equipped with and can translate into a teachingmodule. Your teaching methodology will mirror your passion and level of expertise, so it is important that you are thorough in the way that you prepare. So far, the classes that have seen the most traction have been the ones related to computer programming, either soGware or coding. But hey, that’s a tinysubsetoftheentiree−learningindustry.Whatstartedwithprogrammingskillshasnowevolved to a sector that is swimming with new and innovative courses. Baking, taekwondo, yoga, chess, Hindi; you name it and it’s likely already packaged into a neat course on the web. To get a better ideaofthearrayofofferingsoutthere,accesslearningplaVormslikeUdemy,CourseraandUdacity. However, just because there is a stream of subjects already covered, doesn’t mean that there isn’t any scope formore. By launching your own LMS plaVorm with Pinlearn, you can create a niche web property for your− self. Learners love specialists who can command a certain subject, rather than seeking a course on a generalised learningplaVorm. www.facebook.com/pinlearn www.twitter.com/pinlearn www.pinlearn.com contact@pinlearn.com

4. Step 2. Pick a BroadcastingPlaVorm This can be confusing for many budding online education entrepreneurs. Of course, most people look at which site offers the most money from a course and which one can help draw users. There aremanyonlineportalsthatcanconnectyouwithpotentiallearners.Udemy,WizlQandMindbites are some of them. Each of these have their own set of criteria about the kinds of classes you can upload and the methodology you can adopt. However, when you partner with a teaching and learning marketplace as a course contributor, you will lose a share of revenue for every sale that you make. This percentage differs from plaVorm to plaVorm. Plus, you’re competing with a whole lot of other contributors bidding to sell their courses. By setting up your own LMS, you can cut out the competition while customising your plaVorm to reflect your brand ethos and style. lt’s a given that a plaVorm of your own will require intense marketing, but hard work pays off, and if your marketing plan clicks, your bank account will reap the rewards. Andmore. Step 3. Select YourEquipment The good news is that you don’t need to drain your savings to establish a quality broadcast. Nowadays, the majority of laptops and desktops come equipped with an inbuilt microphone and camera, which are more than enough to capture an aesthetic video. lf you find that your infrastructure doesn’t reflect the standard you have in mind, scrape together some money to purchase external equipment. A basic professional camera is more than enough to give you the sheeny, glossy videos you’re used to seeing on learning plaVorms. Plus, with some video editing soGware, you can touch up your captures to make them neat and polished. Don’t stress too much about the visual elements of your video. Your users are more likely to be drawn by your skills than by the creative components of your presentation. That said, make sure your video is light, smooth and easy on theeyes. www.facebook.com/pinlearn www.twitter.com/pinlearn www.pinlearn.com contact@pinlearn.com

5. Step 4. Create a MarketingStrategy When you set up your own LMS, it is easy to assume that learners will flow in on their own. But sinceyou’reasoloshowontheinternet,youmustmakesurethatpotentialusersfindyou.Forthis, your marketing strategy is imperative. If you have a course on baking, for instance, it’s likely that youalreadyhaveimmensecompetitionontheweb.That’snottosaythatyouwon’tbesuccessful, but you have to make sure that your offerings stand out amidst the clutter. Create a solid social mediapresencebyupdatingyourpageregularly.Getthewordaroundbyencouragingyourfriends and family to post and share your story on Facebook, Twitter and Instagram. Maintain a blog on your website to help you boost your search ranking on Google, and while you’re at it, make sure that you spangle your blog posts with a generous portion of optimisedkeywords. Step 5. Create QualityContent Carefully put together and rehearse a script for every video that you create. Doing an impromptu gig on camera can seem like a simpler route at times, but you may find that you miss out on importantpointsifyoudothis.Onceyouhavepractisedyourmonologue,decidewhatpropsyou’ll use through your video. Think of your teaching module as a performance. Nobody likes a vanilla, Plain Jane routine, so pepper your video with visuals, photos and images to keep your users en− gaged. You can even throw in an embedded video or two to add visual diversity to yourvideo. www.facebook.com/pinlearn www.twitter.com/pinlearn www.pinlearn.com contact@pinlearn.com

6. Step 6. Select a Conducive PhysicalBackdrop Not nearly enough people pay attention to the physical space that they shoot in. A space is a pro− vider of energy and it is important that you’re thoughVul about where you choose to shoot. Pick a neat,neutralbackdropthatallowsthecameratoframeyourface.Abusywallcanbedistractingfor a viewer. Also, avoid shooting in front of a window or a door frame, because you may end up cap− turing unwanted movement in the background that could throw off yourviewers. Step 7. Pilot YourCourse As with any new project, it is important to test your course on a sample set of users before going all out on the internet. You don’t have to take the professional agency route for this. Instead, you can reach out to a few reliable friends who will be able to give you feedback on your course. It’s best to source test users who aren’t familiar with your subject, so that they can view your course asoutsiders.Askthemtoreviewyourcourseforcontinuityandclarity.Also,iftheyfindthatcertain portions seem to lull, you can fix these with voiceovers before you upload yourcourse. www.facebook.com/pinlearn www.twitter.com/pinlearn www.pinlearn.com contact@pinlearn.com

7. Step 8. Decide on a MonetisationStrategy Whenyougoaboutsettingyourmonetisationmodel,remembertopriceyourcourseasperindus− trystandards.Findouthowmuchyourcompetitorsarechargingforsimilarcoursesandusethatas a starting point. If your course is unique and unmatched, you can think of adding a slight premium a few months down the line. Begin small and simple; as your popularity swells, so will your prices. Typically,alearningandteachingportaltakesapercentageofyourcoursefeeforeverycoursesold. However, if you do decide to branch out on your own with an exclusive LMS via Pinlearn, you can retain 100% of your earnings. Pinlearn can lend you a unique online identity while allowing you to poweryourbusinesstogreaterheights.Itisalsoimperativethatyouhiveoffaportionofyourprof− its for brand building and digitalmarketing. Step 9. Replicate Your CourseModel When you find success with one course, move on to make another one that helps your students learn more. By creating a web of related courses, you can upsell a student to the next course, and evenofferacertificateattheendofthefinalcoursetorewardthemfortheirefforts.Createabuzz by building excitement as a student progresses throughlevels. Online teaching is being elected by a host of digital entrepreneurs as a full−time career. Even if you’re not technologically inclined, Pinlearn has you covered as far as your learning plaVorm is concerned, leaving you to carve out your courses. Follow our nine steps to teaching success to launch your career in onlineteaching. www.facebook.com/pinlearn www.twitter.com/pinlearn www.pinlearn.com contact@pinlearn.com

8. Pinlearnservices At Pinlearn, we ensure that learning is never stopped for anyone out there. We provide LMS or custom learning management system to meet your unique needs. So if you want to start an online teaching business, we have your back covered. Our custom design helps you to easily manage the several courses and programs that you may have designed and execute it in a perfect way. There is adashboardonthiscustomlearningmanagementsystemthatcanbedesignedtosuityourspecific needs. So if you are looking to start your own online teaching business, make sure that you choose the perfect plaVorm designed by us. You can upload your teaching videos, pdf’s, audios, documents, and so on to take your online teaching to the next level. Just like many other creative people out there, do not hold back with your talents. Get in touch with Pinlearn and communicate your requirementstous,wewilltakeitonfromthereandprovideyouthebestonlineteachingbusiness plaVorm. www.facebook.com/pinlearn www.twitter.com/pinlearn www.pinlearn.com contact@pinlearn.com

9. THANKYOU Pikleerk www.facebook.com/pinlearn www.twitter.com/pinlearn www.pinlearn.com contact@pinlearn.com