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The Burger Business

The Burger Business. apple pie. Big Mac. floating. French fries/ chips. Fried chicken/chicken nuggets. Sundae. milk shake. Pre-reading. Predict what will be discussed in the passage. Jigsaw reading. Check your answers. Do you have the correct order?.

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The Burger Business

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  1. The Burger Business

  2. apple pie Big Mac floating French fries/ chips

  3. Fried chicken/chicken nuggets Sundae milk shake

  4. Pre-reading Predict what will be discussed in the passage.

  5. Jigsaw reading

  6. Check your answers. Do you have the correct order?

  7. Skim the passage and match the headings with the pargraphs • The present and the future of McDonald’s • Some reasons for the success of McDonald’s • The original McDonald’s • The expansion of McDonald’s • Para 1-2 • Paras3-5 • Paras6-8 • Para 9

  8. Scan Para 1-2 neat and tidy excellent What did Kroc see in the hamburger stand? cheerful ,fast and polite ?

  9. History of McDonald’s

  10. How many outlets? 30,000 3000 100 1 ? ? ? ?

  11. How did Kroc start McDonald’s? ( Para 1-4) 1948 1954 opened 1955 2.7 million ownership

  12. The development of McDonald’s every day 3,000 1975 1990 Beijing 30,000

  13. Read Para 6-9 • The motto “Q.S.C.&V” stands for Quality,______, Cleanliness and ______. Which of these things are discussed in the following paragraphs? Para 2_________ Para 7______ Para 8______ • Tell the name of the university founded by McDonald’s. Service Value Cleanliness Quality Service

  14. Why do you think McDonald’s has achieved such great success according to text? • Motto – Q, S, C & V • International expansion • Trainning program

  15. What factor else is important to the success of McDonald’s according to your own knowledge?

  16. MCDONALD’S VALUES • "Corporate responsibility means many things to many people. At McDonald’s, being a responsible company means living our values to enable us to serve food responsibly, and work toward a sustainable future.“ -Jim Skinner, CEO McDonald's Corporation • We give back to our communities. • We take seriously the responsibilities that come with being a leader. We help our customers build better communities, support Ronald McDonald House Charities, and leverage our size, scope and resources to help make the world a better place.

  17. Topic discussion • Is there a local Chinese fast-food company that can compte with McDonald’s? • Make plans to develop your own world-famous, fast-food company featuring Chinese food.

  18. Presentation requirement • Body language (esp. eye contact) • Confidence • Loudness • Clarity

  19. Business culture? Why is to succeed? What food to sell? Presentation Here’s our business plan. We are going to start a fast-food company called _______. Budget? Special feature?

  20. Assignment • Read text. • Write a Review on the success of McDonald’s

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