Zoom Media

1. s Zoom Media

2. Zoom Media :Products & Services Experiential Marketing Beyond the boundaries of media… • Leveraging demo knowledge and expertise • Utilizing conventional and unconventional tactics to meet objectives • Events and Promotions • Guerilla Media • Not limited by fixed locations • Custom designed for each advertiser • Creates a personal and unique brand experience for each consumer • Drives consumer behaviors and affects attitudes and perceptions

3. Zoom Media :Products & Services Experiential Marketing Events and Promotions • Solution based: used to change behavior and drive transactions • Creative and unique: custom concepts built specifically to meet brand objectives • Highly targeted: programs designed to reach the desired consumer segment where they congregate. i.e., clubs, beaches, malls, urban hotspots, etc. Examples of Zoom Events and Promotions • Custom Events • Launch Parties • Product Demos • Sports and Concerts • Sampling • Sweepstakes & Contests • Brand Ambassadors • Field Staff • DJ Networks • Urban Trendsetters • Beautiful People • Mobile Events • 18-Wheeler Experiences • SUV Tours • Scooter Teams

4. Zoom Media :Products & Services Experiential Marketing Guerilla Media • Delivering ad and logo placement in non-traditional OOH locations • Can be used on premise as a compliment to media, or off premise and stand alone On Premise Off Premise • Barware • Cups, coasters, napkins, etc. • Non-traditional barware • Mint tins, shot glasses, glow buttons, acrylic pitchers • Non-barware • Uniforms, tees, hats, boxer shorts, CDs, tattoos, towels, decals • Wild postings • Non-construction locations • Graffiti murals • Targeted urban streets • Wrapped vehicles • Variety of SUVs, vans, trucks • Premiums • Tees, hats, bottled water, lip balm, microwave popcorn

5. Zoom Media :Graffiti Murals What Is a Graffiti Mural ? Graffiti is urban art – an expression of urban youth that has penetrated pop culture. Traditionally, it has been an underground form of expression used to communicate with the local community. Zoom Media offers our clients the opportunity to gain immediate “street credibility” and mass exposure through truly authentic interpretations of the brand/product imagery. Zoom’s “Tag Team”, comprised of graffiti artists and promotional experts, paints client-branded murals, approximately 10’ x 10’, in targeted, high traffic areas in urban settings. As these incredible murals go up, crowds will gather to watch the exciting process, turning this guerrilla outdoor media into an event. The Benefits of Graffiti Murals Zoom’s Graffiti Murals allow our advertisers access to locations that are not well served by traditional outdoor media companies. This media format allows for a great deal of creative flexibility and placement.

6. Custom ConceptsGraffiti Murals Virgin Mobile Zoom created a series of four graffiti murals for Virgin Mobile in Los Angeles and New York. Virgin did not have a definitive creative idea and worked with Zoom’s artists to come up with unique and original ideas for each wall. Allowing the graffiti artists to have creative and artistic input resulted in some of the most effective and exciting murals Zoom has ever done. Target: 15 – 24 2 markets

7. Graffiti Murals

8. Custom ConceptsLifestyleWild Postings Overview: Wild Posting is a guerrilla media medium whereby large 4-color posters are placed in official media-designated space. But Zoom’s Wild Posting is much more targeted than traditional programs– we will place the ads in front of the target audience demo in the places that fit their lifestyle. From top retailers to concerts to urban shopping hot spots along people’s daily routes, the posters will be placed in the locations where the urban target demo can be found entering, leaving and throughout the target cities with full permission obtained by site owners. Locations: Top spots and retailers dominated by the target market Clothing stores Gyms Nightclubs Music stores Bodegas Parks Posters: 18”x22” 4-color Quantity: Zoom recommends 500 posters per market over 30 days Timing: Posters placed in weekly waves

9. Custom ConceptsLifestyleWild Postings Jimmy Johns Client wanted to be placed on college campuses to reach students. Each poster/ad creative was designed specifically for the school where it was posted to drive traffic to Jimmy Johns locations. Target: 18 - 24 17 Markets – Colleges Fall 2003

10. Graffiti Murals

11. Zoom’s Reach:Background:Project Examples • Johnson & Johnson Definity Lenses Launch • NFL Kickoff 2003 Guerrilla Media • Women’s Entertainment Network “Mix It Up!” Murals • TNT Escape the Drama Lunches • Delta Airlines Barware • J. Lo Glow Murals • Washington Mutual Free BBQ Event Promotion • L’Oreal Feria Cut & Color Lounge Promotion • Nestle Willy Wonka Graffiti • Russell Athletic Projections • TBS College Football Campus Postering • Black Haus Graffiti • Icehouse Lifestyle Wild Postings

12. Confidential Case Study :Media + Sampling Fashion Fragrance (Confidential) Reach only who you need to reach • Target : The social elite • Markets : Top 10 • Objective : Deliver message of product launch to the fashion decision makers and the top social tier while providing product sampling opportunities Confidential Solution : • Own The Venue • Selected only the top tier of nightclubs and lounges • Placed ads in every BACKLIT and CLASSIC frame in venue • Sampled product directly from the bar

13. Case StudyMedia + PremiumsAmerican Express • Objective : Create an integrated program that reaches upscale men and women • Target : Men & Women 18-49 • Markets : Chicagoland Area • Solution: • Fitness Network • To surround this upscale target with messaging. • Zoom created an integrated campaign in the Fitness Network comprised of multiple touchpoints. • The program included 2 Backlit Billboards per location • Distribution of 12,000 t-shirts and 45,000 custom designed water bottles. • Zoom was uniquely able to deliver the coveted Bally total fitness member to American Express Blue.

14. Case Study : Media + Samplingo.b. Tampons Reach only who you need to reach • Target : Female college students • Markets : 5 West Coast markets • Objective : Reach consumers while they are in their second personal product decision stage and cost effectively deliver a product sample Solution : • Custom Classic Frames in women’s restrooms • Target women’s rooms in Zoom College Network • One custom designed sampling frame and one talking frame in each restroom Total unaided recall of program was 41%!

15. Case Study :Media Perrier Reach only who you need to reach • Target : Social Drivers 25-35 & Social Strivers 18-24 • Markets : New York, Los Angeles, Chicago, Miami & Philadelphia • Objective : To elevate brand awareness among socialites who drive trends and those who strive to follow them. To create an association between the brand and an elite, trendy and fashion forward lifestyle. Solution • Psychographic targeting within Zoom Social Network • Selected only the trendiest and most exclusive nightclubs, bars and lounges within the Zoom Social Network. • Strategically positioned ads in BACKLIT frames in highly desirable venues where product purchase and consumption would take place

16. Case Study :Guerilla MediaWilly Wonka Reach only who you need to reach • Target : Hispanic tweens & their parents • Markets : San Diego, New York, Los Angeles • Objective : Drive awareness and preference of brands by demonstrating relevance to the target consumer Solution • Graffiti Murals • 10’ x 10’ graffiti murals were painted in Hispanic neighborhoods near parks, schools, and close to retail outlets that carry Wonka products. Actual graffiti artists converted traditional artwork provided by the client into Urban art, giving the brand instant street credibility.

17. Case Study : Media + Guerilla MediaFilm Launch Reach only who you need to reach • Target : Urban Hispanic males 21-34 • Markets : Top 5 Hispanic • Objective : Use innovative, urban tools to promote the movie launch to this Spanish speaking target Solution : • Four tiered approach • Classic boards in the Hispanic network • Custom designed hand-stamps placed on each patron’s hand in selected venues • Custom printed decals placed on the street outside network venues • Urban graffiti mural painted in high traffic area in dense Hispanic community

18. Zoom:Experiential Marketing BackgroundExperiential Case Studies • FCUK Fragrance “Scent To Bed Tour”: A national tour targeting 18-24 at key lifestyle touchpoints such as on-campus, concerts, festivals, nightlife, etc. Branded SUV, special FCUK doorhangers, and a surfboard giveaway. • VH1 “Divas”: To increase ticket sales and raise awareness of the special concert in Las Vegas, Zoom developed the concept of special Divas Limo Drivers. At the Las Vegas airport, reps dressed in limo outfits holding celeb signs with VH1 logos greeted travelers by the thousands. • TNT Networks: Zoom devised special office stress relief programs featuring mini-manicures, massages and shoe shine for employees. In addition, a full free catered lunch was provided to agencies to keep TNT top of mind. • Coty adidas Moves: Beach volleyball tournaments targeting very social and active 14-24. Massive pre-promotion and special on-site branded volleyball set-up for both casual and hardcore players. • Coty adidas Adrenaline: Kiteboarding sponsorship program complete with branded boards and sails. Top riders are “Adrenaline” riders in grassroots effort to gain exposure for the brand.

19. Zoom:Creative Concepts Zoom custom develops and executes both guerrilla media and in-field promotions for clients. Creative concepts include, but are not limited to, the following: Guerrilla Lifestyle Decals Foam Parties DJ Networks Wrapped Buildings “Hands on a Hardbody” Contests Tailgate Events at sports and concert events College Spring Break Trendsetter/VIP Events (charity basketball games, concerts) Sponsored Club Sports Teams Scooter Teams Fashion Shows Sponsored Car Tuner Shows Snowboard Teams Mock Statues placed in cities Staged Vigils/Protests as stunts Parade Floats for special events (NYC Halloween Parade, St. Patrick’s Day Chicago, Fantasy Fest) Video Game Tournaments

20. Zoom:Creative Concepts cont’d Custom-Created Bands Custom CDs (compiled exclusively for the client featuring top acts) Advance Film Screenings Temporary Tattoo Teams Storefront Window Displays Underground Mixed Videos Promotional Casting Calls Branded Ice Cream Trucks Branded Boats and Barges Boat “Drive-By’s” at Beaches Surf Teams Cheerleading Teams Car Club Appearances Hotel Room Sampling and Product Placement Valet Parking Sampling Fake Limo Drivers at Airports and Events Sponsored Scavenger Hunts Adventure Races Celebrity Speeches/Appearances Undercover Brand Ambassadors College Greek Outreach

21. Zoom:Creative Concepts cont’d Wrapped Elevator Doors Mardi Gras Beach Premiums (umbrellas, towels, flip-flops, etc) Volleyball Tournaments Mt. Manhattan Ski/Snowboard Event Countdown Clocks Sponsored Contests Custom games (skill and/or chance) Specially branded items Custom Bar Menus Wrapped Vehicles Street Performers Super Bowl Parties NBA All-Star Game Viewing Parties Apres Ski Parties Fortune Cookies Beach Combing Patterns Safe Rides Public Trash Cans Hand Stamps