BUS 330 Course Real Knowledge / bus330dotcom

1. BUS 330 Course Real Knowledge / bus330dotcom For More Tutorials www.bus330.com

2. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Entire Course BUS 330 Entire Course+Quizzes • BUS 330 Week 1 DQ 1 Role of the Marketing Function • BUS 330 Week 1 DQ 2 Products and Services • BUS 330 Week 1 Journal Learning Reflection • BUS 330 Week 2 DQ 1 Product Life Cycle • BUS 330 Week 2 DQ 2 Product Usage Categories • This Tutorial includes Weekly Quizzes, you can check quizzes details individually on our website • BUS 330 Week 1 DQ 1 Role of the Marketing Function • BUS 330 Week 1 DQ 2 Products and Services • BUS 330 Week 1 Journal Learning Reflection

3. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 1 DQ 1 Role of the Marketing Function BUS 330 Week 1 DQ 2 Products and Services • In 200 to 250 words, explain the role of the marketing function. What are some activities of the marketing department? Explain how the marketing function determines customer value. Respond to at least two of your classmates’ posts. • Guided Response: • DQ 2 Products and Services. It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: “Service Classifications” and name a service offered in that class—for example, business remodeling service under consulting and operations.

4. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 1 Journal Learning Reflection BUS 330 Week 1 Quiz • Think for a moment about the last product you purchased. What was the product? What is the brand name of the product? How would you describe the customer for this product? • Question 1. • Which of the following lists contains all four of the purchase criteria categories identified as part of the Four Utilities of Customer Value? • Question 2. • Which of the following BEST describes the Internal Analysis planning tool?

5. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 2 DQ 1 Product Life Cycle BUS 330 Week 2 DQ 2 Product Usage Categories (Ash) • Product Life Cycle. By having an understanding of the product life cycle, businesspeople can make savvy marketing choices. What is a popular item today that you’ve seen go through the product life cycle? Explain the characteristics for each phase of the product’s life cycle. How can each phase of the life cycle impact the product’s brand? You must use the text and at least one additional scholarly source. • Product Usage Categories. Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually-sized products. Review the different product categories along the left navigation panel of the home page. How might these items be combined to create a usage group like a “convention survival

6. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 2 Journal Learning Reflection BUS 330 Week 2 Quiz • How would you apply the four p’s to a service? Choose a service you use. What is the service? • What is the name of the business that delivers the service? Describe the role of the four p’s in the company’s marketing for that service. • Retailers fill a market niche somewhere between low cost/low service and high cost/high service. Which of the following examples occupies the highest service/highest cost market niche? • Question 2. • What advantage does use of RFID tags bring to the logistics function of companies that adopt this technology?

7. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 3 DQ 1 Customer Relationship Management BUS 330 Week 3 DQ 2 Demographics and Trends • Customer Relationship Management. Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. • Demographics and Trends. Appraise the three trends described by American Demographics as America the Crowded, The Mighty Mature Market, and The Consumer Kaleidoscope. Explain how these trends overlap. Select a trend and describe how it has contributed to more than one of these population changes. You must use the text and at least one additional scholarly source

8. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 3 Quiz BUS 330 Week 3 Written Assignment (Dramatic Youth Population) • Question 1. • Which of the following is NOT one of the nine criteria for effective segmentation of markets? • Question 2. • Which of the following answers is the BEST example of trigger marketing? • Written Assignment. The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption are underway in both nations. Given the emphasis on the youth market in the US over the last 60 years (ever since the baby boom), what can you predict for marketers in these newly youth-oriented consumer economies, as they follow the same path?

9. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 4 DQ 1 Functions of Marketing Management BUS 330 Week 4 DQ 2 Marketing Plan • Functions of Marketing Management. Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role? In your answer, identify how a marketing manager might realize when it is time to focus on one function or another. You must use the text and at least one additional scholarly source. • Marketing Plan. Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a marketing plan?

10. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 4 Quiz BUS 330 Week 5 DQ 1 Corporate Social Responsibility • What strategic similarity exists between the Question Marks of the BCG Matrix and the Diversification strategy in Ansoff’s Matrix? • Question 2. • Why is planning important to the business function of marketing management? • Corporate Social Responsibility. The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your department’s responsibility related

11. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 5 DQ 2 Marketing Ethics and Children BUS 330 Week 5 Final Paper (Marketing Managers and Strategy) • Describe ethical considerations with regard to marketing to children. When the marketers’ pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, explain whether this is ethical or unethical marketing. You must use the text and at least one additional scholarly source. • The Final Paper should demonstrate understanding of the reading assignments as well as the implications of new knowledge. The eight- to ten-page paper should integrate readings and class discussions into work and life experience. It may include explanation and examples from previous experience as well as implications for future application.

12. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 5 Quiz • Which of the following lists was presented in Chapter 10 as a possible organizational structure for advertising agencies? • Question 2. • Which answer conveys an obligation of employees toward their employers discussed in Chapter 10?

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