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Service marketing

New service design

piyushpani16
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Service marketing

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Presentation Transcript

  1. Service Marketing Topic-New Service Design

  2. New Service Design  Service design is an activity of planning, organising people, infrastructure, communication of a service in order to improve quality and the infrastructure between the service provider and the customers.

  3. Planning & Creating Service  Step 1: Design a service concept  Step 2: Document Delivery sequence over time  Step 3: Flowchart service delivery

  4. Phases in service design  1.Conceptulize  2.Identify service package components  3.Determine performance specification  4.Translate performance specification to design specification  5.Translate design specification to delivery specification

  5. Challenges of Service design  1.Over simplification  2.Incompleteness  3.Subjective  4.Biased Interpretation

  6. Types of New services  1.Major Innovations  2.Start up business  3.New services for the current market  4.Service line extension  5.Service improvement  6.Style Changes

  7. Stages in new service development  1.Review  2.New service strategy development  3.Idea generation  4.Concept development and evaluation  5.Business analysis  6.Service development and testing  7.Market testing  8.Communication

  8. Markets Offering Market Current New Existing Share Building Market Development New Service development Diversification

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