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Service Marketing - Perspective

Services. Products GoodsServicesServiceFinance HotelAirlinesHealthTourismConsulting. Service - Economy. AgricultureManufacturingServicesServices is the fastest growing among constituents of economyCall of Jobs. Goods vs. Service. IntangiblePerishableOwnershipCustomers involved in pr

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Service Marketing - Perspective

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    1. Service Marketing - Perspective Himanshu Vaidya hvindia@yahoo.co.in

    2. Services Products Goods Services Service Finance Hotel Airlines Health Tourism Consulting

    3. Service - Economy Agriculture Manufacturing Services Services is the fastest growing among constituents of economy Call of Jobs

    4. Goods vs. Service Intangible Perishable Ownership Customers involved in production Variability Evaluation Consumption on site

    5. Service Marketing Service Management vs. Service Marketing Product Development Price Brand Management Promotion Distribution Market Research

    6. Service Triangle People Process Technology Web & Services Digitization

    7. Service Marketing Perspective Product Development Marketing Strategy Implementation Quality Service Marketing Lovelock & Wirtz

    8. Thank You

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